LeBron James is one of the biggest superstars in NBA history. The King boasts success both on and off the court – NBA contracts, Nike deals, and other endorsements. In being one of the greatest of all-time, LeBron is the highest paid player in the NBA at $88.7 million.

Forbes measures achievement by counting NBA salaries, endorsements, royalties, and more. The feat is not the first for LeBron – he has been the NBA’s highest-paid player for 5 straight years. At a time when NBA players are making more than ever, the Lakers new forward is at the forefront of success.

NBA players don’t generally make more off the court than on the court, but players like James are of a different kind. Similar players with like-success include Stephen Curry and Kevin Durant. Players make their wealth off-court in a variety of ways including shoe deals and personal branding with business investments.

LeBron may be well off, but he is not exempt from playing the business game. The future Hall-of-Famer owns 14 Blaze Pizza franchises in Chicago and seven in Florida. Additionally, the King has been involved with acting in movies – specifically Space Jam and House Party. He is always working and expanding his brand, Uninterrupted.

The success of the King has brought him many endorsement opportunities. Coming straight out of high school, Lebron signed a major multi-million dollar contract with Nike. Since then, his endorsements have only increased. The 3-time champion has endorsements with Coca-Cola, Nike, 2K Sports, and Beats By Dre.

James earned the majority of his wealth off the court in the past year. In fact, of his $88.7 million earned, $53 is from endorsements and only $35.7 million is from the Lakers. The King’s admiration of Jay-Z’s business demeanor is well-documented. Perhaps the King wants a billion dollar fortune for his own.

LeBron’s net worth is $450 million – well among the likes of Kobe Bryant and Magic Johnson. By the time his career is over, LeBron may be worth more than a billion. Currently, Michael Jordan is the richest NBA player of all time with a net worth of $1.7 billion.

Check the Top 10 NBA’s Highest-Paid Players 2019:

 

10. Paul George

Total Earnings: $38.6 million

Salary/bonuses: $30.6 million

Endorsements: $8 million

 

9. Blake Griffin

Total Earnings: $39.1 million

Salary/bonuses: $32.1 million

Endorsements: $7 million

 

8. Damian Lillard

Total Earnings: $41 million

Salary/bonuses: $28 million

Endorsements: $13 million

 

7. Giannis Antetokounmpo

Total Earnings: $43.2 million

Salary/bonuses: $24.2 million

Endorsements: $19 million

 

6. Chris Paul

Total Earnings: $43.7 million

Salary/bonuses: $35.7 million

Endorsements: $8 million

 

5. James Harden

Credit: USA Today

Total Earnings: $47.4 million

Salary/bonuses: $30.4 million

Endorsements: $17 million

 

4. Russell Westbrook

Total Earnings: $53.7 million

Salary/bonuses: $35.7 million

Endorsements: $18 million

 

3. Kevin Durant

Total Earnings: $65 million

Salary/bonuses: $30 million

Endorsements: $35 million

 

2. Stephen Curry

Total Earnings: $79.5 million

Salary/bonuses: $37.5 million

Endorsements: $42 million

 

1. LeBron James

Total Earnings: $88.7 million

Salary/bonuses: $35.7 million

Endorsements: $53 million

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