Manchester City is one of the wealthiest clubs in the world right now, but even the rich can get richer, or so they say.
That’s why the team has recently signed a huge partnership with PUMA to replace Nike as their club kit suppliers starting next season.
As per the club, the deal will keep them with PUMA for the next 10 years and will be worth £600m to £650m over that span.
The news was also confirmed by PUMA’s Chief Executive Bjørn Gulden, who stated this was the biggest deal in brand history, both in scope and ambition.
“This announcement marks the start of an exciting new chapter for City Football Group. Our relationship with PUMA, covering five City Football Group clubs across four continents, will reset the model for sports partnerships on a truly global scale whilst being locally relevant and authentic for fans around the world. PUMA share our vision for challenging expectations, and we are looking forward to what we believe will be a ground-breaking partnership,” said Ferran Soriano, City Footbal Group’s CEO.
This one’s a major blow for Nike for sure, with Manchester City being one of the strongest and most lucrative products in the world of sports right now.