Kawhi Leonard is taking over the league with an impressive Finals performance as the Toronto Raptors are pushing towards their first ever NBA championship.
However, before the Toronto Raptors traded DeMar DeRozan for Kawhi Leonard and Danny Green in the last offseason, McDonald’s and the Raptors teamed up for a promotion in the province of Ontario. The promotion was fairly simple if the Raptors score 12 three-pointers or more, Ontario McDonald’s customers would be able to win a free medium-sized fries packet.
With Leonard and Green joining the Raptors, this made the deal a little riskier for the franchise but McDonald’s decided to continue with the promotion and it has turned out to cost them a lot of money.
According to a report from the Financial Post, the Raptors achieved 12 threes in a match in a total of 44 games out of the 82 regular season matches. Not only that, the franchise has then gone on to achieve the goal a massive 12 times during the playoffs. This promotion has resulted in two million orders of free fries, much more than the projected 700,000 orders.
McDonald’s in Ontario are running a promotion for free fries every time the Raptors score more than 12 3-pointers. The promotion was concocted before Kawhi Leonard and Danny Green joined the team – their proficiency has cost McD’s millions of fries. https://t.co/l6XoQM4Sob
— Ryan W. Mead (@rwmead) June 7, 2019
After the Raptors achieved the goal in Game 1 of the NBA Finals, there was a grand total of 80,000 orders which was a record amount during the entire promotion.
Leonard’s ability to win matches for the Raptors has been amazing for the franchise but clearly McDonald’s will be rueing the promotion idea in hindsight.