As Zion Williamson prepares to make his NBA debut, he is becoming an enigma before our very eyes. Never before have we seen a prospect as hyped as him. Without having played a single minute or pro-ball, Williamson has become one of the faces of the league — with ultra-high expectations to match.
He is also set to release his first signature shoe in the months after signing on with Jordan brand. In a report by ESPN’s Nick DePaula, the Zion shoe could come as early as the 2020 NBA All-Star Game.
Though the Swoosh was present, the plan from the start was for this to be a Jordan Brand pitch, grounded in the belief that Williamson could take the $3 billion sub-brand of Nike Inc. centered around the Air Jordan line to even greater heights. He would potentially wear the upcoming Air Jordan 34, the brand’s flagship annual model that Michael Jordan himself made famous during his playing career. Eventually, he would receive his own signature Jordan Brand model, with a reveal of that sneaker coming as early as All-Star Weekend in Chicago, Jordan’s home for most of his professional playing career.
Williamson, the 2019 first overall pick, was selected by the Pelicans after a dominant season in the NCAA with Duke under Coach Mike Krzyzewski. He signed a $75 million endorsement deal with Jordan Brand in July and has since continued to grow in fame under the national spotlight.
The timeline of Zion’s signature kicks will likely make him one of the youngest players in history to have their own shoe line. No doubt, if Zion translates his collegiate success to the NBA, he will continue to make waves throughout the sport — maybe starting in Chicago 2020.