Credit: Wall Street Journal

LeBron James has vowed to give his friends $1 million if his new tequila brand is successful. Bron saw a story of how Hollywood actor George Clooney gifted $1 million for 14 of his friends and he decided to do the same, as long as his new venture pays off.

LeBron keeps expanding his businesses after he entered the world of tequila, along with some partners. The Los Angeles Lakers superstar has backed up ‘Lobos 1707,’ a tequila brand that will officially be on sale in select stores in California, New York, Florida, and Mexico.


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James partnered with Maverick Carter, Rich Paul, and Anthony Davis among others, to launch the tequila.

“I knew the first time I tasted Lobos 1707 Tequila that it was special. When I learned more about the brand story and leadership team, I knew I wanted to be a part of it,” James the Wall Street Journal. “Lobos 1707 is about celebrating the strength of the group and bringing people together. It’s about shared passion and values. I love sipping tequila with my friends, and we want a brand that speaks to us.”

LeBron keeps making moves to create successful brands and hopefully, this one will be another one.

Via The Spirits Business:

Lobos 1707 Tequila Extra Añejo is priced at US$149.99 per 750ml, while the reposado and joven expressions are priced at US$47.99 and US$44.99 respectively. Lobos 1707 Mezcal Artesanal is priced at US$54.99 per 750ml.

NBA players have been known for been wine lovers but recently, tequila has been getting more attention from the NBA world. A couple of months ago Michael Jordan teamed up with other NBA owners to launch the Cincoro tequila. The passion for tequila is big in the NBA right now.