LeBron James has vowed to give his friends $1 million if his new tequila brand is successful. Bron saw a story of how Hollywood actor George Clooney gifted $1 million for 14 of his friends and he decided to do the same, as long as his new venture pays off.
— LeBron James (@KingJames) November 18, 2020
LeBron keeps expanding his businesses after he entered the world of tequila, along with some partners. The Los Angeles Lakers superstar has backed up ‘Lobos 1707,’ a tequila brand that will officially be on sale in select stores in California, New York, Florida, and Mexico.
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James partnered with Maverick Carter, Rich Paul, and Anthony Davis among others, to launch the tequila.
“I knew the first time I tasted Lobos 1707 Tequila that it was special. When I learned more about the brand story and leadership team, I knew I wanted to be a part of it,” James the Wall Street Journal. “Lobos 1707 is about celebrating the strength of the group and bringing people together. It’s about shared passion and values. I love sipping tequila with my friends, and we want a brand that speaks to us.”
LeBron keeps making moves to create successful brands and hopefully, this one will be another one.
Via The Spirits Business:
Lobos 1707 Tequila Extra Añejo is priced at US$149.99 per 750ml, while the reposado and joven expressions are priced at US$47.99 and US$44.99 respectively. Lobos 1707 Mezcal Artesanal is priced at US$54.99 per 750ml.
NBA players have been known for been wine lovers but recently, tequila has been getting more attention from the NBA world. A couple of months ago Michael Jordan teamed up with other NBA owners to launch the Cincoro tequila. The passion for tequila is big in the NBA right now.