The NBA is an insanely big brand. The numbers prove it. In the U.S. and worldwide, tens of millions of people are tuning in to watch their favorite stars dance on the hardwood.
But just how big is the league?
We know it's near the top, at least as far as America goes. Worldwide though, it still finds itself behind sports like rugby and futbol (soccer). And, of course, there's the NFL, which dominates the U.S. area.
Adam Silver believes, despite all mentioned above, that NBA basketball can one day surpass the rest as the number one sport in the world.
(via USA Today):
"I believe we can be the No. 1 sport in the world," NBA Commissioner Adam Silver said. "When I look at the trajectory of growth, the fact that young people, boys and girls, continue to love this sport, are playing this sport, are engaged in the sport of basketball on social media or with online games, I don't know what the limit is."
The NBA is doing a stellar job at marketing its brand to the world. Already, people from all over the globe consider themselves fans of the game.
To tip the scales though, they'll have to continue to expand on reaching untapped markets. And stars like Curry, LeBron, KD and more are going to have to continue to put on a show.