In Boston, Gordon Hayward is nearly ready for a triumphant basketball return after breaking his leg just minutes into his first seaosn as a Celtic.
And now, he's been chosen as the one to lead another comeback.
For years, New Balance has been invisible in the sports world, with athletes instead donning Under Armour, Nike, and Addidas. In their effort to elevate themselves into relevance, the New Balance brand is apparently interested in having Hayward be the one to do it. No doubt, it'll involve a whole lot of money.
They'll have some hefty competition if they wish to have a real shot in the basketball realm, but having Hayward on their side would surely be a good place to start.