When Kevin Durant left the OKC Thunder last summer, it came with some severe backlash.
Leaving your home city to go play for the team that beat you will generally cause that effect. Even still, the NBA community was not very merciful when it came time to talk about Kevin Durant.
"Snake" and "traitor" became popular nicknames for the once beloved and respected star. But the most famous of those? Cupcake. Especially for OKC fans, the nickname "Cupcake" became a symbol for their resentment of KD. It was worn on their shirts when KD came to his former arena, and it was popping out of fans' mouths as they uttered sour words in his direction.
But for the superstar, he turned that hateful nickname into the name of his brand new shoe. That's right, KD just released a new shoe, and it's modeled after Red Velvet cupcakes. Coincidence? Probably not.
Rather than soak in the hate of resentful fans, Durant used their own words right back at them. How satisfying it must have been...