Much to the surprise of skeptics around the globe, the Ice Cube's Big 3 league has been a huge success. Ratings have been through the roof, and the audience has been growing at a substantial rate.
But it's not all flowers and sunshine for the Big 3. Recently, the league has found some trouble, and it'll hit them where it hurts the most: the bank.
The Big 3 League (and Ice Cube) is being sued for $250 million by the Champions Basketball League in what is by far the Big 3's most controversial moment to date.
The New York Post has a piece on it, where details of the situation were first brought into light:
Ice Cube was slapped with a $250 million lawsuit on Friday for supposedly poaching hoops stars — and proprietary ideas — from the newly formed Champion Basketball League.
He did this to boost his own professional 3-on-3 venture, called BIG3, according to the filing in Manhattan Supreme Court.
CBL’s founder, Carl George, says the legendary rapper and actor, whose real name is O’Shea Jackson, and BIG3’s co-founder Jeff Kwatinetz, got close to CBL brass and players only to steal their ideas and goods after their 2014 launch...
... The suit claims that "when certain players expressed their desire to participate in the CBL games, Mr. Cube confronted the players personally about playing in the CBL and threatened the players that they would be fined, not allowed to participate in the 52% of revenues bonus pool, or replaced on their teams,” court papers claimed. “These threats were also shared with the CBL.
It appears the hottest new trend in basketball is extending its reach a little too far. For them to remain in bounds, the Big 3 league executives have to remember to only recruit who's available, and never reach for a player who is already in business with someone/something else.
As time goes on, we'll see how the league responds to their massive lawsuit. But even if they learn their lesson, it is still quite a hefty price to pay.