Shaquille O'Neal is one of the most entertaining figures in the history of the NBA. While he was a dominant presence on the court, he is considered one of the most charismatic athletes of all time off the court.
O'Neal has been very smart with the way he has approached the entertainment industry. Whether it be commercials or television appearances, O'Neal has been able to flex his comedic muscles during his appearances.
And he regularly has fun in his role on Inside The NBA, mostly at Charles Barkley's expense. Most recently, he made fun of Chuck for making an unintentional innuendo about meat, something Shaq laughed a lot at.
For Shaq, his name has a lot of value for brands. Which is why he gets a lot of endorsement deals. On top of that, he also uses his sense of humor to make the products he is endorsing more appealing to the audience.
While his demeanor and size are highly intimidating to those working with him, his open nature and infectious charisma put them at ease, and he is able to get the best out of himself and others around him.
One person who did look slightly intimidated while working with him was rap superstar Kendrick Lamar. Lamar and O'Neal worked on a commercial together for American Express where the duo was out buying soap. During the commercial, O'Neal held up a basket and asked Kendrick to make a shot.
Lamar tossed the soap right at O'Neal's head, which ricocheted and landed in the basket. The two celebrated to cap off the hilarious commercial. For a second, Shaq looked angry, but the two played off each other really well and had great chemistry with each other.
For Lamar, working with Shaq must have been a huge thrill. Growing up in Los Angeles, Lamar was a huge Lakers fan and got to witness Shaq's dominance with the Los Angeles Lakers, as they became the last NBA team in history to achieve a historic three-peat.