LeBron James' son Bronny has a lot of high hopes riding on him. The son of one of the greatest basketball players in NBA history, Bronny has followed in his father's footsteps, playing basketball with ambitions of making it into the NBA just like his father did many years ago.
And much like his father, Bronny is making sure that he goes into other ventures just like his father. Bronny recently trademarked different iterations of his name and nicknames, such as "BR JR", "Bronny" and "Bronald". Bronny has trademarked these names with the purpose of venturing into the world of NFTs, video games, and clothing.
One will hope that these ventures will not distract Bronny from his ultimate goal of becoming a basketball player. After all, Bronny is in high school right now, and his development as a player is very important right now. On top of that, he still has a long way to go when it comes to finding out what aspects of his game he wants to keep his focus on.
But given that his father is LeBron James, he will be able to keep him on track. James himself has ventured into other aspects other than basketball, but he has maintained his excellent and high level of play throughout his very long career. On top of that, LeBron has stayed very involved in developing Bronny and has also mentioned his ambition to play with his son in the NBA.
Going forward, it will be interesting to see how Bronny uses these trademarks for his business ventures. Given how NFTs and video games have been constantly growing in popularity, this could prove to be a very lucrative venture for Bronny. On top of that, his name value as the son of LeBron James is quite high, and he will have a market to tap into.