Given LeBron’s blockbuster move to the LA Lakers, it only made sense for him to unveil his new blockbuster shoe soon after. Back in July, the vice president of innovation at Nike said that they were working on a “groundbreaking” new sneaker for LeBron in his new purple and gold uniform.
On Wednesday we finally got to see what all the fuss was about.
In a series of Instagram posts, James gave us a first look at the kicks he will be playing for the upcoming season.
LeBron said of his new shoe. “Like My Brother (just text me) @pr_rwtw said “And We’re off again “ Yes heck we are!! Let’s Get it folks!” The 1st of many treats to come this season! I can’t wait for y’all to see what’s in store for the #LeBron16
The first look at the shoe was in colors similar to what the Cavs have in their uniform but I’m sure that soon we will get to see them in the famous purple and gold. Given LA’s massive business market that had to have been a factor into why LeBron choose to leave his hometown of Cleveland.
LeBron has had many signature shoes throughout the years and has easily made Nike a tonne of money. That’s one of the main reasons why Nike signed LeBron in the first place and also signed him to a lifetime deal worth over $1 billion.
He’s made some awesome memories in his old kicks, let’s hope that his 16th NBA season is just as memorable as his last 15.
Opening night can’t come soon enough.