Years following the rise of the Ball family and their legendary brand, things have changed drastically. LaVar has fallen to the backburner, Lonzo is spending his days in New Orleans, and Big Baller Brand is on the verge of failure in light of a recent scandal that ripped the company apart.
In regards to the latter, LaVar has done all he can to keep the brand going. He seems confident things will recover before too long. Lonzo, however, feels differently.
In the newest trailer for the Facebook Live series Ball in the Family, Zo had an exchange with LaVar where he said that BBB is done and that he is not the only one who sees it that way.
Lonzo: The brand is demolished right now.
LaVar: That’s how you feel, the brand is demolished.
Lonzo: That’s how everybody feels.
LaVar: Who’s everybody?
Lonzo: The world.
LaVar: The brand is not demolished.
Lonzo: You got it, man.
Lonzo recently distanced himself from the family-owned company after it was revealed that long-time family friend and business partner Alan Foster was embezzling money from the brand.
Lonzo's move to New Orleans will also hurt BBB, as he and his family are no longer in the L.A. spotlight. Nevertheless, LaVar isn't intent on giving up any time soon.