Michael Jordan has revealed his true feelings about social media, especially about Twitter and all the things discussed on social media every day. NBA Twitter can be a great yet toxic community depending on the day and MJ is well aware of that. He made it clear that he wouldn't have taken all the fire from fans on Twitter during his career, something that would've ruined his career.
During a 2017 interview with Cigar Aficionado, MJ explained that social media is probably the biggest change from his era to this, something unthinkable during the 80s and 90s, where he was playing his best game in the league (33:35 minute mark).
“Tiger [Woods] played at his peak somewhere toward the end of my career. Then, what changed from that time-frame to now is social media – Twitter and all those types of things. And that has invaded the personalities and personal time of individuals. It’s to the point where some people have been able to utilize it to their financial gain and things of that nature.
“But for someone like myself – and this is what Tiger deals with – I don’t know if I could’ve survived in this Twitter [era], where you don’t have the privacy that you’d want and what seems to be very innocent can always be misinterpreted.”
A couple of months ago Jordan's daughter, Jasmine, said something similar about his dad, revealing that he didn't like any of that.
“My father is so — not anti-social media, but anti-social media,” she said, as transcribed by Candice Williams of Good Morning America. “I can never imagine him being on Twitter. I can’t imagine him on IG or anything like that.”
Jordan retired in 2003, a couple of years before social media like Twitter, MySpace, Facebook and even Youtube were launched. Back in his day, you have to go buy the newspaper to know about the current matters in the world. He did star in some controversial moments during his career, including his retirement with rumors suggesting he was secretly suspended by the league due to his gambling problems and when he decided not to publicly support a democrat candidate because 'Republicans buy sneakers, too,' and a couple more.
If Jordan had Twitter at that time, I can't imagine the huge backlash he would've received let alone the memes, the biggest weapon for NBA Twitter.