Everybody knew Luka Doncic was going to be good, but nobody expected him to be that good, that fast. He's taken the league for assault following his Rookie of the Year campaign, and is now a legit MVP candidate.
So, it's not crazy to think most major brands will pursue Doncic for endorsement deals, especially after he recently signed a multi-year agreement with Jordan Brand.
Jordan is trying to get back to the top of the sneaker game by signing young stars like Zion Williamson, and Jayson Tatum and Doncic, who's definitely going to put them on the map once his signature sneaker is out there.
The former Real Madrid player looked quite excited about this new partnership, claiming Michael Jordan was one of his heroes growing up and that he was honored by this opportunity:
“It is exciting to join such a talented roster and being given the privilege of defining the next generation of the Jordan Brand,” Doncic said. “Michael Jordan was a hero of mine growing up, so being able to represent this iconic brand, especially as a kid from Slovenia, is an honor," he added; as quoted by HypeBeast.
Notably, Michael Jordan himself also had a lot of good things to say about the Dallas Mavericks superstar, hinting that he's nowhere near his peak and that the fact that he's still so young makes him an even more interesting player:
“Luka is a phenomenal player, and at such a young age. He’s demonstrating skill it takes many guys years to develop. It will be incredible to watch him continue to advance in the league,” said Jordan. “We are excited to welcome him to the Jordan Brand family. He rounds out a roster of incredible new talent united to represent Jordan Brand for the next generation," he concluded.
Thus far, Doncic is averaging 29.1 points, 9.6 rebounds, 8.8 assists, 3.0 three-pointers, and 1.2 steals per game on 47/32/79 from the court, and the Mavericks are back on playoff contention.