We knew it was coming, but the Cleveland Cavaliers have finally replaced the iconic LeBron James billboard across the road from Quicken Loans Arena.
After James signed a massive four-year, $154 million deal with the Los Angeles Lakers this summer, leaving the Cavaliers for the second time in his career, work begun immediately on removing the billboard across the street, which featured LeBron throwing chalk in front of his home crowd.
This past Friday, the Cavs finally announced what design would be replacing the iconic Nike advertisement: “a mosaic of one of Cleveland’s most recognizable landmarks,” the Guardians of Transportation statues that line the sides of the Hope Memorial Bridge, comprised of thousands of photographs submitted by fans and residents.
The redesign will also feature the text "ALL FOR THE LAND,” as well as the word Cleveland and the Cavs’ “C” logo, and the mosaic “symbolizes that ‘we are ALL protective guardians of THE LAND and stand united in the pride we hold for our city and community,'” according to a team statement.
The banner will be revealed in early October, before the start of the 2018-19 NBA season.