Rivalries in the NBA are one of the most entertaining aspects of the league. Players are naturally competitive, and matchups between rivals often feature elite performances from the league's stars.
NBA reporter Ben Golliver has recently revealed that the league will have an "NBA Rivals Week" from January 24-28. As the name suggests, this week will feature some of the league's rivals facing off against one another. One example is the Memphis Grizzlies facing the Golden State Warriors. The two teams have faced each other in the playoffs/play-in tournament over the course of the last few years, and games between the two are known to be physical and competitive.
New this year: "NBA Rivals Week" 11 rivalry games from Jan. 24-28: - Celtics/Heat - Clippers/Lakers - Nets/76ers - Grizzlies/Warriors - Lonzo Ball/LaMelo Ball - Suns/Mavericks - Timberwolves/Grizzlies - Raptors/Warriors - Nikola Jokic/Joel Embiid - Knicks/Nets - Lakers/Celtics
One of the more appealing matchups to viewers will be the Los Angeles Clippers facing the Los Angeles Lakers, as both teams have a lot of star power and are from the same city. The week will also feature another cross-town rivalry in the New York Knicks - Brooklyn Nets game.
There is no doubt that this is a good development, and sticking a number of games featuring rivalries into the same portion of the schedule will likely draw fan attention and increase viewership for all of the games. It is clear that the NBA has made an effort to improve its product with this particular change to the schedule. There have been other changes to the schedule during Adam Silver's tenure as commissioner, such as the addition of the play-in tournament. Perhaps we will see more changes to the schedule going forward, and there's no doubt that the league is absolutely in good hands.