Skip to main content

Zion Williamson Signs Deal With Nike’s Jordan Brand

Zion Williamson Signs Deal With Nike’s Jordan Brand

The 2019 NBA Draft No. 1 overall pick, Zion Williamson has finally sealed a shoe deal. The former Duke player has signed with Nike’s Jordan Brand, the company announced on Tuesday.

One could say Nike and Williamson weren’t in the best terms at the beginning of the year, after the forward blew right through a pair of his Nike sneakers, suffering an injury on the court during a game against the University of North Carolina. Yet, that obviously didn’t cost Nike a deal.

With several sneaker brands after him, nobody knew which one Williamson was going to pick, but he decided to go with the Jumpman, which many think marks the biggest shoe deal since Nike signed with LeBron James.

“I feel incredibly blessed to be a part of the Jordan Brand family,” Williamson said in a statement. “Since I was a kid, I dreamed of making it to the league and having the type of impact on the game Michael Jordan had and continues to have today. He was one of those special athletes I looked up to, and I really can’t express how happy and excited I am for this journey.”

Signing with Jordan, the rookie will join a roster that features more than 50 athletes across several sports, the company said. These other talents include Jayson Tatum, Rui Hachimura, WNBA’s Asia Durr and Kia Nurse, and NFL rookie quarterback Dwayne Haskins.

“Zion’s incredible determination, character and play are inspiring,” Michael Jordan said in a statement. “He’s an essential part of the new talent that will help lead the brand into the future. He told us he would ‘shock the world,’ and asked us to believe him. We do.”

Nike’s director of media relations Josh Benedek announced the deal on Twitter, although financial terms weren't disclosed.