Colby Covington is a part-time fighter and a full-time LeBron James hater as the UFC star doesn’t mean an opportunity to take shots at the newly-crowned NBA champion. Colby has been very outspoken when it comes to LeBron, insulting him whenever he’s had the chance, making bold statements about him and his fight against racism and police brutality in the United States.

A couple of weeks ago, while LeBron was still in the bubble, Covington called LeBron a ‘spineless coward’ for his position on several social matters, as well as his support for the ‘Black Lives Matter’ movement. Colby dedicated a few words to LeBron following his last month’s victory over Tyron Woodley.

“Ladies and gentlemen, the silent majority is ready to make some noise. If you thought that was a beating, wait till November 3 when Donald Trump gets his hands on sleepy Joe. That’s gonna be a landslide,” Covington said. “I want to dedicate this fight to all the first responders, all the military out there. This world would not be safe without you guys, you keep us safe, and not these woke athletes. I’m sick of these spineless cowards like LeBron James,” the fighter concluded.

Now he’s doubled down on his comments, taking more shots at LeBron, blaming him for the NBA Finals’ low ratings this year. Covington shared an Instagram video wearing a ‘f–k LeBron’ t-shirt, sending a strong message to the King.

“Greetings there… America’s champ is back with America’s pick of the week brought to you by Colby Covington the corporate and the undisputed king of Sportsbook, Congrats LeBron James, congrats on setting the record for the least-watched NBA finals in the history. When everybody’s sick, you hope bulls**t. While NBA [indiscernible] are down, UFC is up, just like our bank account,” he said, via Essentially Sports.

Colby is not afraid of speaking his mind, even if it’s against one of the most famous athletes in the world. He’ll always say what he wants, to whoever he wants, wherever he wants. This isn’t the first time he attacks LeBron James for his political views and it probably won’t be the last.