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Home > NBA News & Analysis > LeBron James’ Company ‘Uninterrupted’ Files New Trademark For “Shut Up And Dribble”

LeBron James’ Company ‘Uninterrupted’ Files New Trademark For “Shut Up And Dribble”

Nico Martinez
Jul 22, 2022
2 Min Read
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Credit: Alonzo Adams-USA TODAY Sports

LeBron James is all about messaging, and when he sees an opportunity to spin something negative into something positive, he doesn’t waste it.

The term “shut up and dribble” was originally used by political columnists to discredit and disregard the efforts of athletes like LeBron James, who frequently use their platform to raise awareness and condemn civil rights issues plaguing our time.

Back in 2019, he went into detail about why he hated that term so much. 

 “They be telling you guys to.. just shutup & be doctor, or just shutup and be a lawyer, or just shutup and be a teacher, or just shutup & do whatever your occupation is, and I just think that’s unfair to all of us, because we are so much more than what our occupations say or what our name tag says.”

It’s hard to argue with the logic there. Everybody, no matter what role or job they play in society, has a right to stand up for something they believe in.

And now, LeBron is doing just that by filing a trademark for the phrase, which will apparently be used in all types of venues.

LeBron James’ company Uninterrupted has filed a new trademark for: SHUT UP AND DRIBBLE The company claims it will offer “SHUT UP AND DRIBBLE”-branded:

1. Virtual goods such as clothing, sports equipment and toys.

2. Podcasts

3. Motion picture films

4. Clothing

LeBron James' company Uninterrupted has filed a new trademark for:

SHUT UP AND DRIBBLE

The company claims it will offer "SHUT UP AND DRIBBLE"-branded:

1. Virtual goods such as clothing, sports equipment and toys.

2. Podcasts

3. Motion picture films

4. Clothing#LeBronJames pic.twitter.com/30i9kMzqez

— Josh Gerben (@JoshGerben) July 22, 2022

As LeBron James continues to grow older, he is getting more and more involved in the political and social sphere of the country. He’s not afraid to speak his mind anymore and is doing what he can to challenge some of the stigmas that he deems unfair.

While it remains to be seen what will come from this latest move, Bron clearly has some big plans for the future.

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ByNico Martinez
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Nico Martinez is a veteran staff writer for Fadeaway World from Brooklyn, New York. He joined Fadeaway World in 2016 and is currently residing in Columbia, South Carolina. Nico holds a degree in Sports Management from Columbia International University where he built a strong foundation in the inner workings of sports media and management. Nico's contributions have significantly enhanced the credibility and depth of Fadeaway World's content, earning him recognition across the sports journalism community. His work has been discussed in prestigious publications like Sports Illustrated. A dedicated follower of LeBron James, Nico often leads coverage on news related to the basketball star. With nearly a decade of experience in sports journalism, Nico consistently provides comprehensive and timely basketball news, engaging a wide audience of basketball enthusiasts.Nico's most desired player to interview, past or present, is Kevin Durant. He is particularly keen on asking Durant if he has any regrets about his career, especially concerning his departure from the Oklahoma City Thunder, and why he engages so much with fans on social media. 
Previous Article Kevin Durant Tells Fan To ‘Beat It’ After Offering To Fix His Media Image
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