Rich Paul Says He Could Have Made Allen Iverson As Big As Michael Jordan: “I’m Building A Billion-Dollar Business With A.I.”

3 Min Read

Michael Jeffrey Jordan built one of the greatest sports brands in history, making millions and spreading his name all over the globe as a face of Nike, athletics, and (of course) NBA basketball.

And while nobody except (maybe) Lebron James has ever come close to that level of fame and fortune off the court, Rich Paul (James’ agent) says he could have done great things had he been able to work with the legendary Allen Iverson back in the day. In an appearance on the Cowherd podcast, Paul went so far as to compare what Iverson’s legacy could have been to that of Jordan himself.

(via The Colin Cowherd Podcast)

“Allen Iverson’s impact post-Michael Jordan was second-to-none … Give me Allen Iverson leaving Georgetown, coming into the league, and today Allen Iverson will have a billion-dollar brand,” Paul said. “Today Allen Iverson would be positioned much different. Still be a Hall of Famer – I’m not talking about what he did on the floor, because obviously, I mean, we can’t even talk about that. He’s just a one-of-a-kind person and his impact, his ability, what he could’ve done in community even though he never done anything for show and he’s helped so many people. But the business to be built with Allen Iverson and that would’ve been still sustainable today, I think would’ve been neck-and-neck with one of the ‘Black Cat’ in MJ.

“Look, he had white America wearing cornrows, OK? The arm sleeve. He had such a different impact. I probably would’ve done things different because I would’ve said, ‘Allen, I’m not focused on the upfront money.’ We put too much focus on the upfront money with guys that you can build a business with. I’m building a billion-dollar business with Allen Iverson, there’s no question about it. His retro business, with the right product, would probably have been second to Michael’s today.”

Iverson was a pretty popular player during his era. His personality, swagger, and polarizing skillset set him apart from a lot of his peers, and many fans gravitated to it. He inspired a whole generation.

And while we will never know what would have happened if he had Rich Paul on his team, his ambitions really do say a lot about how much impact and pull he had during his hey-day.

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Nico Martinez is a veteran staff writer for Fadeaway World from Brooklyn, New York. He joined Fadeaway World in 2016 and is currently residing in Columbia, South Carolina. Nico holds a degree in Sports Management from Columbia International University where he built a strong foundation in the inner workings of sports media and management. Nico's contributions have significantly enhanced the credibility and depth of Fadeaway World's content, earning him recognition across the sports journalism community. His work has been discussed in prestigious publications like Sports Illustrated. A dedicated follower of LeBron James, Nico often leads coverage on news related to the basketball star. With nearly a decade of experience in sports journalism, Nico consistently provides comprehensive and timely basketball news, engaging a wide audience of basketball enthusiasts.Nico's most desired player to interview, past or present, is Kevin Durant. He is particularly keen on asking Durant if he has any regrets about his career, especially concerning his departure from the Oklahoma City Thunder, and why he engages so much with fans on social media. 
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