Michael Jordan is not only considered the greatest basketball player of all time but also a very influential athlete and businessman. His Airness took the NBA to new heights while becoming a fashion icon.
That’s why a former Nike marketing executive believes the six-time NBA champion is bigger than one of the richest men on earth.
“[Brands are] into the millions and billions of dollars — and Michael did this. Michael Jordan’s real contribution to mankind is he opened up a field where a lot of people made a lot of money, and it wasn’t the original idea. No one thought that the marketing part was going to be the most important part. He’s bigger than Bill Gates and all these other people. The most important part of Michael Jordan is his ability, there’s no question about it, but how they marketed Air Jordan was brilliant.”
Sonny Vaccaro talked about a possible sequel of the upcoming ‘Air’ film, which will go into the details of Michael Jordan signing a deal with the young Nike company, changing his story and the company’s forever.
Vaccaro said that a good plot for a second film would be Michael becoming a fashion icon and a huge businessman with his Jordan Brand. Right now, they are really huge, and MJ is making a lot of money, thanks to that. MJ wasn’t only one of the most feared players among his peers, he was also beloved among fans, who took him to the top.
The former Nike executive adds that what MJ did won’t be done again, as not even LeBron James, Stephen Curry, or Victor Wembanyama can make the same impact as MJ. Things were different back then, and Jordan paved the way for all these players.
Michael Jordan Engaged In Talks To Sell Charlotte Hornets
Meanwhile, the Chicago Bulls legend is trying to move on from the Charlotte Hornets after several campaigns trying to be competitive without any luck. He’s now trying to sell a big part of his stake on the team and give control to anybody else.
The Hornets are playing better in recent games, even beating the Dallas Mavericks, but other than that, they don’t have much to brag about this season. This is the end of an era for the Hornets, with Michael Jordan taking a big L after a failed stint as the team’s owner.
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