LeBron James and Joel Embiid may not be sharing touches in the NBA soon, but they will work together on a joint project. The four-time NBA champion and the reigning NBA MVP are reportedly set to launch a new media company.
According to Stefan Bondy of the New York Daily News, the two superstars are partnering to launch a company that will work, among other projects, in a documentary about Embiid’s life in Cameroon.
“Joel Embiid is partnering with LeBron James and launching a media company called Miniature Géant.
“It is backed by LeBron’s SpringHill Company.
“One of their projects is a documentary on Embiid’s rise from the streets of Cameroon.”
Joel Embiid is partnering with LeBron James’s and launching a media company called Miniature Géant.
It is backed by LeBron’s SpringHill Company.
One of their projects is a documentary on Embiid’s rise from the streets of Cameroon.
— Stefan Bondy (@SbondyNBA) June 22, 2023
This is great news for both players. Many NBA stars have gotten involved in showbiz directly, creating producing companies to bring quality products to fans. LeBron is, as usual, the biggest example of this.
The King has partaken in several productions over the years, including “Space Jam: A New Legacy,” his biopic “Shooting Stars,” and also the documentary about the 2008 Redeem Team.
Now, Embiid wants to get involved in that too, and they have interesting ideas to kickstart this partnership.
LeBron James’ SpringHill Company Has Earned A Place In Hollywood
James has earned a good reputation in Hollywood, getting the respect of his peers over there. With productions like Netflix’s “Hustle,” SpringHill made a big impression on the highest levels of Hollywood, and LeBron isn’t stopping anytime soon.
Back in 2021, they secured a big deal, valuing the company at $725 Million. Over the past two years, that number surely increased and with the new deals LeBron will get, especially this one with Embiid, things will continue to get better for the King.
LeBron already became a billionaire before retiring from the NBA. He’s still taking big steps to reach new levels and take his companies with him. Hopefully, this new media company can have a similar or bigger impact on James’ portfolio.
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