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Reading: LeBron James’ Investment In Blaze Pizza Has Led To Revenue Rising From $600,000 In 2012 To $400 Million In 2019
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Home > NBA News & Analysis > LeBron James’ Investment In Blaze Pizza Has Led To Revenue Rising From $600,000 In 2012 To $400 Million In 2019

LeBron James’ Investment In Blaze Pizza Has Led To Revenue Rising From $600,000 In 2012 To $400 Million In 2019

LeBron James' investment into Blaze Pizza in 2012 has paid off heavily for the Los Angeles Lakers star.

Ishaan Bhattacharya
Sep 28, 2022
2 Min Read
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Credit: Joe Camporeale-USA TODAY Sports

LeBron James is one of the most commercially sound NBA players of all time. While this is another realm where we can argue about who’s better, LeBron or Michael Jordan, it is undisputed that LBJ’s impact commercially and in the world of business has been extremely profound. This is what enabled LeBron to become a billionaire while still being an active player in the NBA. 

Out of the many investments LeBron has made in his career, there is one particularly shrewd one that has paid dividends for LBJ. That investment was made into the pizza chain ‘Blaze Pizza’ in 2012, of which LeBron bought about a 10% stake for a million dollars. That investment has grown incredibly in the years since, as a fan account pointed out.

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A post shared by Lebron James (@lebronjamesbible)

LeBron’s investment into Blaze has seen the company become a nationwide chain and gross over $400 million in revenue in 2019.  This sort of business sense is what separates LeBron from most of his contemporaries and brings him to a level only Michael Jordan has reached before. 


The Billionaire Exploits Of LeBron James

A player doesn’t become a billionaire by earning NBA contracts. They do so by taking their NBA money and making money off sponsorships and investments. LeBron is the gold standard for it so far, having invested in successful companies like Beats, Blaze Pizza, and many others like his tequila brand. LeBron often gives up his investments when they become financially rewarding, as he had done with Beats.

One of his biggest investments came with Liverpool FC, an English football club that has won the Premier League and the UEFA Champions League since. James hopes to eventually own an NBA franchise, already talking up the chances of him being involved with the Las Vegas expansion team that the league has thought about bringing in.  

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ByIshaan Bhattacharya
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Ishaan Bhattacharya is a content manager for Fadeaway World from New Delhi, India. With his expertise in NBA content creation, Ishaan brings a wealth of experience to his role, contributing to the site's authority and reach within the basketball community. Over the last year, Ishaan has interviewed Ray Allen and Mark Tatum, while also covering the 2023 NBA Abu Dhabi Games which saw the Dallas Mavericks take on the Minnesota Timberwolves.Since joining Fadeaway World in March 2022, Ishaan Bhattacharya has become known for his unique perspective on the NBA. He consistently delivers this insight through his daily news coverage and detailed opinion pieces on the most significant topics in the league.Before his tenure at Fadeaway World, Ishaan worked in corporate communications, where he serviced prominent sports brands, including NBA India, Sports18, Amazon Prime Sports, and Royal Challengers Bangalore. This experience in strategic communications for leading sports entities has enhanced his ability to craft impactful narratives and connect with a global audience.A true MFFLer (Mavs Fan for Life, for the uninitiated), Ishaan is a massive fan of the Dallas Mavericks. When he is not upset about Jalen Brunson walking in free agency, you can see Ishaan as an avid gamer and content creator. His passion for basketball extends beyond the Mavericks, as evidenced by his thoughtfully curated NBA Mount Rushmore, featuring LeBron James, Michael Jordan, Kareem Abdul-Jabbar, and Bill Russell—each representing distinct eras and bringing their unique qualities to the game.Featured On: ESPN, Sports Illustrated, Bleacher Report, Yahoo Sports, NBA, Fox Sports, The Spun
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