Carmelo Anthony recently appeared on the Chew the Fat podcast, where he shared valuable insights about his approach to business ventures and how he started his journey as a venture capitalist (VC). With an estimated net worth of $170 million, Anthony has successfully leveraged his influence, experience, and intellectual property to become an active investor and entrepreneur.
When discussing how he evaluates potential business opportunities, Anthony emphasized the importance of understanding the business landscape and the people behind it.
“I think it’s having a wherewithal of the actual business, understanding the landscape of that business, understanding who’s supporting that business and then who’s not supporting that business and why.”
“I think I bring you an amount of cultural relevance to that company. Most importantly, I think I bring perspective. When you’re able to have a certain perspective, you’re able to allow people to shift how they think.”
Anthony also highlighted what he brings to the table as an investor.
“Depends on the business, depends on the actual lane and genre that you’re in and which sector… again. I don’t know everything, I’m still learning.”
“So I want you to understand that. Hey, here’s what I’m bringing to you. I’m bringing this perspective. I’m not just bringing the money. I’m bringing brains too. I’m bringing perspective. I’m bringing my own IP. I’m bringing my own intellectual property which is me.”
“So that on top of everything else and also somebody that you can communicate with and like really have a real conversation about the business and how you, things that you see because a lot of times those founders and those of those companies and those CEOs of those companies, you focus on the company guidelines and what that company wants.”
“So you rarely hear perspective outside of the company guidelines.”
“So if I’m able to understand your company, but also bring you a perspective outside of the company guidelines, to where you probably would have never thought about how to shift and how to show up in this marketplace or how to show up to this age group, you probably never thought about that because you have to abide by these company guidelines.”
“I think that’s what is my strong suit with these companies.”
During this time, athletes started stepping into roles beyond sports, embracing causes, and exploring new industries. Anthony was among the first NBA players to challenge the notion that athletes should “shut up and dribble.”
Anthony’s early investments were more about learning than immediate returns. He engaged directly with founders, asking about their vision, business plans, and goals.
Anthony has successfully diversified his portfolio across multiple industries, demonstrating his versatility as an investor. He founded Creative 7 Agency, a production company dedicated to impactful storytelling through various media platforms.
Additionally, he invested in PUREbrands, a health and wellness company, showcasing his interest in innovative consumer products. Anthony has also collaborated with fellow athlete-turned-investor Kevin Durant on projects like The Boardroom, a media platform for sports business, under the umbrella of Thirty Five Ventures.
Beyond these ventures, Anthony has invested in several tech startups, including wearable technology companies, often supporting these businesses during their early stages, further highlighting his commitment to nurturing innovation.
Carmelo Anthony’s journey into the business world showcases the evolving role of modern athletes. He has effectively transitioned from the court to the boardroom, proving that athletes can bring tremendous value to industries beyond sports. His $170 million net worth reflects not only his basketball success but also his savvy investments and entrepreneurial ventures.
By redefining the narrative around athletes in business, Anthony continues to inspire others to embrace their potential as cultural and economic influencers. Whether as a basketball legend or a visionary investor, Anthony remains a trailblazer in every sense.
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