Kyrie Irving Shares Incredible Video To Promote His New Anta Shoes

Kyrie Irving shared an incredibly well-made video to promote the release of his latest sneakers with ANTA.

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Credit: Andrew Dieb-USA TODAY Sports

Kyrie Irving shared a well-made and exhilarating video on his Instagram which promotes his latest signature sneaker with ANTA while exploring his link with the No. 11. 

The video goes through Kyrie Irving’s major career achievements and takes special note of Kyrie’s relationship with the No. 11. This includes Irving playing just 11 games for Duke in college, being drafted in the 2011 NBA Draft, and scoring his 11,000th NBA point on March 11. It also referred to Kyrie’s game-sealing shot in the 2016 NBA Finals.

The video serves to promote Kyrie’s latest shoes with ANTA, the Chinese sneaker brand for which Kyrie is Chief Creative Officer. The launch of the ‘Kai 1’ has been extremely positive, with the shoes becoming popular amongst fans and leading to record success for the brand.

The Kai 1 will be on full display in the 2024 NBA Playoffs, with Kyrie’s Dallas Mavericks sealing a playoff spot and scheduled to face the Clippers in the 4-5 matchup. While this will be Kyrie’s first playoff battle against the Clippers, the Mavs will be looking to avenge their first-round losses in 2020 and 2021, with Irving by Luka Doncic’s side.

Kyrie Irving Is Changing The Narrative Around His Career

His success with ANTA shows how Irving has entered a new chapter of his career after a few tumultuous years in the eyes of the public. Irving lost his previous signature sneaker contract with Nike over anti-Semitism, with the year before that being spent embroiled in a battle with the state of New York to be allowed to play basketball without forcing the vaccine on him.

When he came to Dallas, everyone thought it would be a disastrous failure, which was proven right through the end of last season as Dallas crashed from No. 4 in the standings to No. 11 after the Irving trade. However, after a healthy offseason where Kyrie re-signed with the Mavs, he’s been sensational for the franchise.

Luka Doncic has been eyeing a high-level co-star for years. While watching Jalen Brunson leave and develop into an All-NBA guard had to have hurt, he’s happy to have someone with Kyrie’s skill beside him, gushing over their partnership.

“Having Kyrie here has been a blessing. I always say, on the court, everybody knows what kind of player he is. Just off the court, he helps me a lot, not just me (but also) the whole team. He knows how to win the championship. He’s a very humble guy. Great guy. On the court and off the court, it’s just been a blessing to be with him.”

Kyrie is averaging 25.6 points, 5.0 rebounds, and 5.2 assists this season. With Irving being ruled out for the Mavs’ next game against the Detroit Pistons, if he goes 8-11 in the final game of the season, Irving would seal a second season in his career as a member of the elusive 50-40-90 club. 

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Ishaan Bhattacharya is a content manager for Fadeaway World from New Delhi, India. With his expertise in NBA content creation, Ishaan brings a wealth of experience to his role, contributing to the site's authority and reach within the basketball community. Over the last year, Ishaan has interviewed Ray Allen and Mark Tatum, while also covering the 2023 NBA Abu Dhabi Games which saw the Dallas Mavericks take on the Minnesota Timberwolves.Since joining Fadeaway World in March 2022, Ishaan Bhattacharya has become known for his unique perspective on the NBA. He consistently delivers this insight through his daily news coverage and detailed opinion pieces on the most significant topics in the league.Before his tenure at Fadeaway World, Ishaan worked in corporate communications, where he serviced prominent sports brands, including NBA India, Sports18, Amazon Prime Sports, and Royal Challengers Bangalore. This experience in strategic communications for leading sports entities has enhanced his ability to craft impactful narratives and connect with a global audience.A true MFFLer (Mavs Fan for Life, for the uninitiated), Ishaan is a massive fan of the Dallas Mavericks. When he is not upset about Jalen Brunson walking in free agency, you can see Ishaan as an avid gamer and content creator. His passion for basketball extends beyond the Mavericks, as evidenced by his thoughtfully curated NBA Mount Rushmore, featuring LeBron James, Michael Jordan, Kareem Abdul-Jabbar, and Bill Russell—each representing distinct eras and bringing their unique qualities to the game.Featured On: ESPN, Sports Illustrated, Bleacher ReportYahoo Sports, NBA, Fox Sports, The Spun
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