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Reading: Kyrie Irving Signs 5-Year Deal With ANTA; Named Chief Creative Officer
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Home > NBA News & Analysis > Kyrie Irving Signs 5-Year Deal With ANTA; Named Chief Creative Officer

Kyrie Irving Signs 5-Year Deal With ANTA; Named Chief Creative Officer

Kyrie Irving signed a new five-year contract to join Chinese sportswear brand ANTA.

Ishaan Bhattacharya
Jul 12, 2023
3 Min Read
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Credit: Fadeaway World

Kyrie Irving has finally picked a new company to carry his name and signature shoes after his split with Nike last season. 

Irving put pen to paper with Chinese sportswear brand ANTA, whose shoes Kyrie had been seen wearing off and on. Irving has signed a five-year deal and will also be named the Chief Creative Officer.

“Mavericks’ Kyrie Irving has signed a five-year endorsement deal with Chinese sportswear brand ANTA, plus the unique position of Chief Creative Officer at the company, industry sources told The Athletic and Stadium. Irving’s management company, A11Even, negotiated the deal.”

Mavericks’ Kyrie Irving has signed a five-year endorsement deal with Chinese sportswear brand ANTA, plus the unique position of Chief Creative Officer at the company, industry sources told @TheAthletic @Stadium. Irving’s management company, A11Even, negotiated the deal. pic.twitter.com/HpJej7HU5X

— Shams Charania (@ShamsCharania) July 12, 2023

Irving has the right to recruit players to ANTA as he sees fit, having a very large voice in creative decisions within the company. ANTA already has multiple NBA players on its roster of stars like Klay Thompson, Gordon Hayward, Alex Caruso, and more.


Kyrie Irving Reacts To The News

Irving spoke to Boardroom TV soon after the news was announced and shared his thoughts on his next steps.

“I’m incredibly excited about this collaboration. The first step in becoming partners is to share the same dreams, goals, and missions. ANTA’s rapid development over the years, openness to creativity, willingness to embrace family and teamwork, and expertise in areas like product innovation and manufacturing processes have left a remarkable impression on not just me, but also my A11Even team who will work side by side with me in creating something truly generationally special.”

After being dropped by Nike due to an anti-Semitism controversy, Irving has been rumored to join a brand like ANTA for a while. Making the move in a role we haven’t seen many active players take on previously shows Irving is planning for life after basketball. His ANTA contract is longer than the new contract he signed with the Dallas Mavericks.

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ByIshaan Bhattacharya
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Ishaan Bhattacharya is a content manager for Fadeaway World from New Delhi, India. With his expertise in NBA content creation, Ishaan brings a wealth of experience to his role, contributing to the site's authority and reach within the basketball community. Over the last year, Ishaan has interviewed Ray Allen and Mark Tatum, while also covering the 2023 NBA Abu Dhabi Games which saw the Dallas Mavericks take on the Minnesota Timberwolves.Since joining Fadeaway World in March 2022, Ishaan Bhattacharya has become known for his unique perspective on the NBA. He consistently delivers this insight through his daily news coverage and detailed opinion pieces on the most significant topics in the league.Before his tenure at Fadeaway World, Ishaan worked in corporate communications, where he serviced prominent sports brands, including NBA India, Sports18, Amazon Prime Sports, and Royal Challengers Bangalore. This experience in strategic communications for leading sports entities has enhanced his ability to craft impactful narratives and connect with a global audience.A true MFFLer (Mavs Fan for Life, for the uninitiated), Ishaan is a massive fan of the Dallas Mavericks. When he is not upset about Jalen Brunson walking in free agency, you can see Ishaan as an avid gamer and content creator. His passion for basketball extends beyond the Mavericks, as evidenced by his thoughtfully curated NBA Mount Rushmore, featuring LeBron James, Michael Jordan, Kareem Abdul-Jabbar, and Bill Russell—each representing distinct eras and bringing their unique qualities to the game.Featured On: ESPN, Sports Illustrated, Bleacher Report, Yahoo Sports, NBA, Fox Sports, The Spun
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