Ice Cube: BIG3 Sponsors Didn’t See Angel Reese As Equal To Caitlin Clark

Ice Cube recently revealed that, in the context of the massive contract offered to Caitlin Clark, BIG3 sponsors didn't believe that Angel Reese would be able to bring the same kind of value if she were offered the same deal.

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Mandatory Credit: Grace Smith-IndyStar via Imagn Images

The Caitlin ClarkAngel Reese feud has been one of the drivers behind the WNBA’s rise in popularity. While there is a stark difference in the way the two stars are perceived, it wasn’t made as blatantly obvious until Ice Cube’s recent reveal about their perceived marketability.

Ice Cube was recently asked whether he would extend a similar offer to Reese as he had with Clark, which was a $5 million deal to play in the league. The founder responded by saying

“Yeah, she’s [Reese] a great player. The thing with Caitlin Clark, it was just to unlock millions of dollars for the league because of her stardom, is what our sponsors was telling us. They didn’t tell us that same thing about Angel Reese. So I don’t know if we can make that same offer.”

The individual recording Ice Cube then followed up by asking whether an adjusted amount could be offered. The rapper hesitated and replied:

“I don’t know if we can make that same offer, as it won’t have the same impact on the league. It ain’t personal.”

Ice Cube’s response not only showcases the contrast in how Clark and Reese are perceived but also highlights the commercial reality of modern professional sports, where being marketable is also an important factor. 

What Clark has done for the WNBA is nothing short of miraculous in this regard. Although she hasn’t revolutionized the game, her sudden rise to stardom has drawn an incredible amount of interest in the league, single-handedly causing its surge in popularity.

To say that the Indiana Fever guard is the single most impactful WNBA star wouldn’t even be considered hyperbole at this stage. Clark was expected to miss some time earlier in the season due to injury. While she was sidelined, the WNBA’s ratings collapsed, dropping by 50%.

This much power and attention given to an individual hasn’t necessarily been received well by the rest of the league, as the guard is often subjected to harsh fouls and rough physical play during games.

In contrast, Angel Reese hasn’t necessarily had the same impact at the scale that her counterpart has. While the Chicago Sky forward is a passionate and talented athlete in her own right, much of the narrative has been skewed, some of it being a product of her actions.

In many ways, Clark’s popularity could be owed to Reese as well. In a rivalry that started in college and has only grown since joining the WNBA, their story lends itself to drawing more attention. 

Without the ongoing narrative surrounding the two, the Fever guard may not have been in the spotlight as much. This, however, is also speculation, as the guard’s talents are truly generational. 

Having established herself as one of the best players in the league in only her second season, Clark finds herself on track to become one of the greatest to grace the hardwood floors of the WNBA.

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Siddhant Gupta is a basketball columnist at Fadeaway World, based out of Mumbai, India. He combines firsthand playing experience with thoughtful analysis to report on the NBA's ever-evolving world. A lifelong athlete, Siddhant's perspective is rooted in years on the court, giving his work a unique edge that resonates with both casual fans and seasoned ones.Before joining Fadeaway World, he spent two formative years at Sportskeeda, where he sharpened his skills and had the opportunity to interview NBA legend Ray Allen during his time in India. A diehard Los Angeles Lakers fan since 2008, Siddhant doesn't just report on the game—he lives it. Beyond his work, he is a student of the game, constantly learning, debating, and engaging with the local and global basketball communities.
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