The power balance bracelets were purely placebo, and athletes realized a little too late. Trae Young was one of them.
The colorful and sharp-looking bands with a hologram in the middle are surely one of the most successful lies of the generation, and the Atlanta Hawks guard vouched for it.
These & I fell for it too🙄😂 https://t.co/HGJF6siCEs pic.twitter.com/1U96HcYk6h
— Trae Young (@TheTraeYoung) June 21, 2023
It’s worth noting that Shaquille O’Neal and Lamar Odom endorsed the product but were named in a federal class-action lawsuit.
When it hit the market, a lot of NBA stars were seen sporting the bands, and that served as the perfect marketing strategy for the bands. Except, they were nothing more than a hoax.
And in an admission, PowerBalance did admit that their bracelets were fake and were not really instrumental in increasing strength, balance, and flexibility. In a 2011 Gizmodo report, the company admitted just as much.
“We admit that there is no credible scientific evidence that supports our claims and therefore we engaged in misleading conduct in breach of s52 of the Trade Practices Act 1974.”
“The company has been under attack by consumer associations all over Europe because of their bogus claims and pseudo-scientific mumbo-jumbo, but this seems to be the first time in which a regulatory authority has made them admit that their claims are a simply a fraud,” the report added.
Are PowerBalance Bracelets Real?
No, they are not. While they are still manufactured across the world, the claims of the bands promising to enhance the athletic prowess of a player irrespective of the sport are purely bogus.
Per a Healthline report, “Studies Trusted Source have found that Power Balance bracelets have no effect on power, strength, athletic acuity, or balance.”
And while there is a lack of evidence, some wearers reported a difference in their athletic skills and an increase in their abilities, but this was narrowed down to the placebo effect. For now, they are nothing more than a fancy-looking trinket and a fashion accessory.
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