Trae Young Says PowerBalance Bracelets Was The Most Successful Lie In History

Trae Young was one of the many who fell into the trap of believing that power balance bands were something revolutionary and special.

3 Min Read

Credit: Brad Penner-USA TODAY Sports

The power balance bracelets were purely placebo, and athletes realized a little too late. Trae Young was one of them.

The colorful and sharp-looking bands with a hologram in the middle are surely one of the most successful lies of the generation, and the Atlanta Hawks guard vouched for it.

It’s worth noting that Shaquille O’Neal and Lamar Odom endorsed the product but were named in a federal class-action lawsuit.

When it hit the market, a lot of NBA stars were seen sporting the bands, and that served as the perfect marketing strategy for the bands. Except, they were nothing more than a hoax.

And in an admission, PowerBalance did admit that their bracelets were fake and were not really instrumental in increasing strength, balance, and flexibility. In a 2011 Gizmodo report, the company admitted just as much.

“We admit that there is no credible scientific evidence that supports our claims and therefore we engaged in misleading conduct in breach of s52 of the Trade Practices Act 1974.”

“The company has been under attack by consumer associations all over Europe because of their bogus claims and pseudo-scientific mumbo-jumbo, but this seems to be the first time in which a regulatory authority has made them admit that their claims are a simply a fraud,” the report added.


Are PowerBalance Bracelets Real?

No, they are not. While they are still manufactured across the world, the claims of the bands promising to enhance the athletic prowess of a player irrespective of the sport are purely bogus.

Per a Healthline report, “Studies Trusted Source have found that Power Balance bracelets have no effect on power, strength, athletic acuity, or balance.”

And while there is a lack of evidence, some wearers reported a difference in their athletic skills and an increase in their abilities, but this was narrowed down to the placebo effect. For now, they are nothing more than a fancy-looking trinket and a fashion accessory.

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Aaron Abhishek is an NBA columnist for Fadeaway World. He graduated from St. Joseph's College with a Bachelor's in Visual Communication and a Master's in journalism.His passion for the sport began when he saw Michael Jordan take his final shot in the NBA, and he considers himself fortunate to have been a part of the Kobe Bryant era. Now he writes basketball news and analysis while waiting for the Los Angeles Lakers to win their 18th title.When not watching and writing basketball, you can find Aaron suited to play cricket, putting in some hard yards at the gym, trying a new coffee, and supporting Arsenal. Expertise: NBAFavorite Team: Los Angeles LakersPrevious Work: MEAWW, Blue Man Hoop, Sportskeeda
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