The NBA has some serious ambitions that it intends to fulfill in the coming days. The league is reportedly looking to triple its current revenue from TV deals.
According to The Information, both Amazon and Google have been keen on partnering with the NBA for its next TV deal. The former was labeled as one of the interested parties but “had no intention of overpaying for a high-priced” package.
The outlet reported that the NBA was looking for a deal somewhere around $50-$75 billion approximately in the upcoming contract.
That said, it also added that the TV executives have shared that the league must consider “temper its expectations of how much it can increase the fees, arguing that the economics of the deal prices they’re targeting simply don’t work.” These developments come on the back of the likes of ESPN, and WB Discovery tied up with other TV rights deals.
The NBA Is Getting Tech-Savvy
Plans of associating with tech giants isn’t the only news that’s doing the rounds. While the ongoing season continues to churn out sporting action and drama, the league is doing its bit to get more tech-savvy in its bid to get more interactive with fans.
Earlier this year, NBA commissioner Adam Silver unveiled new technology that allows fans to actively participate in a live game. He demonstrated how fans could scan, create an avatar and be part of a game via the official NBA app — the latest development from the league’s virtual reality initiative.
Facebook released a statement in January stating that the NBA and the WNBA expanded their relationship with Meta Quest, and the outcome was more cutting-edge interactive tech.
It’s good to see the league aspiring higher and looking to deliver more. With expansion plans and more technological developments in the pipeline, the league, that’s already massive strides over the last decade, has no plans of stopping.
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