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Reading: Kyrie Irving Reacts To His New Shoe Deal With ANTA: “This Partnership Is For All Of Those Who Want To Change The World.”
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Home > NBA News & Analysis > Kyrie Irving Reacts To His New Shoe Deal With ANTA: “This Partnership Is For All Of Those Who Want To Change The World.”

Kyrie Irving Reacts To His New Shoe Deal With ANTA: “This Partnership Is For All Of Those Who Want To Change The World.”

Kyrie Irving took to social media to share his excitement at signing a new shoe deal with ANTA.

Gautam Varier
Jul 12, 2023
3 Min Read
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Credit: Fadeaway World

Kyrie Irving had been a sneaker free agent for over seven months after Nike cut ties with him in December last year. There had been a lot of speculation as to which brand Irving would sign with, and it turns out to be ANTA. 

Irving signed a five-year deal with the Chinese sportswear brand and was also given the title of Chief Creative Officer at the company. He took to Instagram to share his excitement over it and claimed the partnership is for all those who want to change the world.

“I AM Proud to announce that I am Partnering with Anta as Chief Creative Officer.

It’s an honor to welcome them into my A11Even TRIBE as they have welcomed me into the Anta FAMILY. As Chief Creative Officer, I will push our teams domestically and internationally to unite like minded Trailblazers who have the vision to create and build their craft to transcend the footwear/Apparel industry for generations to come.

This is truly a full circle moment that I will not take for granted nor under appreciate given the many obstacles it took to get here. This Partnership is for all of those who want to change the world. Join me on the journey.”

View this post on Instagram

A post shared by Hélà (@kyrieirving)

Irving has the ability to sign players as well as other collaborators to ANTA. Considering his large following and the tremendous influence he holds, he’ll certainly help grow the ANTA family substantially. His goal seems to be to bring in like-minded individuals in an attempt to transcend the industry in itself.


Kyrie Irving Claimed His Shoes Can Compete With Jordan, LeBron, And Kobe’s

By signing Kyrie, ANTA has landed an athlete who has had one of the best-selling shoes. When a user on Twitter asked who had the highest-selling signature shoes after Michael Jordan, Kobe Bryant, and LeBron James, the Dallas Mavericks guard threw his own name in there.

Irving claimed that Nike made over $2.6 billion in revenues by selling his shoes in the last seven years and added that his shoes were one of the few which dominated that competitive market. There is little doubt that these new ANTA shoes will sell extremely well too.

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ByGautam Varier
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Gautam Varier is a staff writer and columnist for Fadeaway World from Mumbai, India. He graduated from Symbiosis International University with a Master of Business specializing in Sports Management in 2020. This educational achievement enables Gautam to apply sophisticated analytical techniques to his incisive coverage of basketball, blending business acumen with sports knowledge.Before joining Fadeaway World in 2022, Gautam honed his journalistic skills at Sportskeeda and SportsKPI, where he covered a range of sports topics with an emphasis on basketball. His passion for the sport was ignited after witnessing the high-octane offense of the Steve Nash-led Phoenix Suns. Among the Suns, Shawn Marion stood out to Gautam as an all-time underrated NBA player. Marion’s versatility as a defender and his rebounding prowess, despite being just 6’7”, impressed Gautam immensely. He admired Marion’s finishing ability at the rim and his shooting, despite an unconventional jump shot, believing that Marion’s skill set would have been even more appreciated in today’s NBA.This transformative experience not only deepened his love for basketball but also shaped his approach to sports writing, enabling him to connect with readers through vivid storytelling and insightful analysis.
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