Michael Jordan and Los Angeles Lakers owner Jeanie Buss were recently spotted celebrating the fifth anniversary of their popular tequila brand, Cincoro. The event, held in New York City, drew numerous celebrities and industry figures to honor the success of the premium tequila, which Jordan and Buss co-founded in 2019 alongside other NBA team owners.
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Dr. Jennifer Ashton, a medical correspondent for ABC News and Good Morning America, shared a photo on Instagram of Jordan and Buss posing at the event. The post highlighted the celebratory mood as Jordan and Buss stood in front of a Cincoro logo, reflecting on the brand’s rapid growth and success over the past five years.
Cincoro was launched by Jordan, Buss, and fellow NBA owners Wes Edens (Milwaukee Bucks), Emilia Fazzalari, and Wyc Grousbeck (Boston Celtics) as they sought to create a high-quality tequila that would compete in the rapidly expanding luxury spirits market. Since its launch, Cincoro has expanded its reach beyond the United States, Canada, and the Dominican Republic, growing in popularity globally.
The celebrity-filled event drew attention not only for the tequila but also for the high-profile guests. Among those in attendance were Corey Gamble, Lakers executive Linda Rambis, and other notable figures like DJ Siobhan Bell and Janine Howard. Gamble’s presence raised some eyebrows, as his girlfriend Kris Jenner’s daughter, Kendall Jenner, owns a rival tequila brand, 818 Tequila.
The anniversary celebration highlighted the growing success of Cincoro, which has become one of the most recognized celebrity-backed tequila brands, drawing comparisons with other celebrity brands such as George Clooney’s Casamigos and Dwayne “The Rock” Johnson’s Teremana.
Cincoro Tequila Signs Partnership Deal With AC Milan
Cincoro Tequila, co-owned by NBA legend Michael Jordan, has signed a major partnership deal with Italian football giant AC Milan. This collaboration was officially announced by AC Milan, marking Cincoro as the “Official Tequila of the Rossoneri.” The partnership comes at an opportune time as Cincoro expands its presence into Italy, tapping into the European market for luxury spirits.
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The partnership is expected to enhance both brands’ visibility and reach. For AC Milan, this collaboration aims to elevate fan experiences and strengthen the club’s brand identity on a global scale. On the other hand, Cincoro Tequila will benefit from this association by introducing its premium tequila to a broader audience, especially in Italy, a key market for the brand’s expansion.
This collaboration is a testament to the brand’s growing stature in the luxury spirits industry, with Cincoro already boasting over 29 awards. The partnership kicked off with a closed, exclusive dinner for stakeholders and investors on July 22, held in Milan’s Brera neighborhood, symbolizing the beginning of a new era for both AC Milan and Cincoro Tequila.
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