Skip to main content

Shoe Executive On Bronny James: "He's The Most Influential High School Athlete Of All-Time."

(via ESPN)

(via ESPN)

LeBron James might be the most prominent athlete in American sports history. And, according to one shoe executive, his son (Bronny James) is following a similar path.


But, mostly, the gym was packed for Bronny James. Just 15, James has amassed a following and brand that exceeds most professional athletes, before even playing an actual high school game.

Said one shoe executive: “He’s the most influential high school athlete of all-time.” 

Bronny has over 5 million followers on Instagram, more than most professional NBA players, including stars like Kemba Walker, Bradley Beal, Dirk Nowitzki, Khris Middleton, Kyle Lowry, Karl-Anthony Towns, LaMarcus Aldridge, Victor Oladipo, and Nikola Vucevic.

Bronny, who is a 10th grader at Sierra Canyon High School, has become a national phenomenon not only for being the son of LeBron, but also for his impressive skillset.

If Bronny was just an average basketball player, there would still be interest in him. But the fact he has a chance to be one of the best players in his class has amplified everything. 

“By the time he’s a senior he might be the best in the world,” Boston said.

Having the genes of an All-Time basketball player, and world-class training, Bronny has the chance to become someone really special on the basketball court. Off of it, his handling of the pressure and spotlight of superstardom has been flawless, by all accounts.

His influence and impact already stretches far Can you imagine what it will be by the time he enters the NBA?