Brian Windhorst Calls Out Lakers For Giving Special Treatment To Bronny James In G-League: “Nepotism”

Brian Windhorst questions the Lakers' special treatment of Bronny James in the G League, warning it may hinder his long-term development.

4 Min Read

Mandatory Credit: Mark J. Rebilas-Imagn Images

Brian Windhorst’s recent critique of the Los Angeles Lakers’ approach to managing Bronny James’ G League experience has stirred discussions around nepotism and player development. Windhorst, speaking on ESPN’s Hoop Collective podcast, was open about the reality of Bronny receiving special treatment.

“He’s only going to play in the South Bay Lakers’ home games. He’s only going to kind of be a part-time G League player, and he’s not getting on United Airlines to fly to these road games.” 

“I know he’s getting somewhat special treatment and nepotism. That’s fine; honestly, I don’t care. Like I said, it’s normal. Now, I think it’s actually detrimental to him. I don’t like that. I don’t know whose idea it was, but obviously, the Lakers are fine with it—they’re doing it.” 

“On this particular instance, I think that’s gone too far, and I don’t think it benefits Bronny. I don’t think it benefits the South Bay Lakers, and I don’t think it benefits LeBron at this point.”

Bronny made his G League debut against the Salt Lake City Stars, where he played 31 minutes and recorded 6 points, 3 rebounds, 4 assists, 2 steals, and 1 block. Despite his modest stat line, he was backed by a strong family presence, with LeBron, Savannah, and Zhuri James cheering him on courtside, as well as his grandmother, Gloria James. His debut highlighted the excitement surrounding Bronny’s journey, but Windhorst’s remarks underline the potential drawbacks of the Lakers’ approach. 

Bronny has appeared in six NBA games this season, averaging 0.7 points, 0.2 rebounds, and 0.3 assists per game, with a field goal percentage of 16.7%. 

Critics argue that consistent travel and game experience in the G League are essential for player development. These experiences teach players resilience and adaptability, essential traits for long-term NBA success. By limiting Bronny’s involvement to home games, the Lakers are depriving him of the rigorous grind that is often crucial in refining a young player’s skills. 

Unlike the NBA, G League travel usually involves less glamorous accommodations and extensive layovers—factors that contribute to the demanding environment many prospects must navigate. This experience, Windhorst believes, could be invaluable for Bronny’s growth.

Bronny’s situation highlights the balance NBA franchises must strike between nurturing young talent and managing the expectations and public scrutiny that come with being the son of an NBA icon. 

While Bronny has shown glimpses of his potential, many believe he should face the full G League experience to strengthen his game and prepare for the physical and mental demands of the NBA. Given the Lakers’ focus on his long-term potential, there may be some hesitation about putting him through rigorous travel so early in his development. However, critics like Windhorst remain unconvinced that this specialized approach will ultimately serve him well.

Whether the Lakers adjust their strategy remains to be seen, but as Bronny continues to navigate his first professional season, the balance between family expectations, personal growth, and the pursuit of fair treatment in a highly competitive league remains a focal point for fans and analysts alike.

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Vishwesha Kumar is a staff writer for Fadeaway World from Bengaluru, India. Graduating with a Bachelor of Technology from PES University in 2020, Vishwesha leverages his analytical skills to enhance his sports journalism, particularly in basketball. His experience includes writing over 3000 articles across respected publications such as Essentially Sports and Sportskeeda, which have established him as a prolific figure in the sports writing community.Vishwesha’s love for basketball was ignited by watching LeBron James, inspiring him to delve deeply into the nuances of the game. This personal passion translates into his writing, allowing him to connect with readers through relatable narratives and insightful analyses. He holds a unique and controversial opinion that Russell Westbrook is often underrated rather than overrated. Despite Westbrook's flaws, Vishwesha believes that his triple-double achievements and relentless athleticism are often downplayed, making him one of the most unique and electrifying players in NBA history, even if his style of play can sometimes be polarizing. 
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