The NBA has heard the complaints about the All-Star game being disappointing for fans and is set to take action. Chris Haynes is reporting that the NBA is set to meet with the NBPA ahead of the All-Star ceremonies this weekend and stress the importance of competing at a high level so that fans can get a better product and perhaps fix several of the issues the league is facing when it comes to popularity.
“The league and the players union will address the All-Star player on Sunday, prior to the All-Star game on the importance of competing and putting on a show for the fans. These are talks that go on routinely prior to the All-Star game.”
“But it is even more apparent now that with the changes to the All-Star format to multiple teams, and the heightened scrutiny about players seeming uninterested on All-Star Sunday, this message is expected to highly urge players to put up more of a fight for the consumer and for business.”
The NBA All-Star game has come under fire in recent years as the games tend to be boring and uncompetitive affairs between players who are performing at half speed in order to avoid injuries and get a break after going through over half of the NBA season. Fans have shown their unhappiness by changing the channel.
Last year’s All-Star festivities were perhaps the worst in the history of the long-standing tradition. And fans took to social media to let their displeasure be known. As a result, the NBA took some drastic measures, tinkering with the All-Star format for a third time in the last 10 years.
NBA Commissioner Adam Silver recently addressed the change in the format, noting that last year’s game was something that nobody in the NBA chain of command was happy with. The new All-Star format now includes three teams comprising All-Stars and one Rising Stars team that will compete in a mini-tournament to be crowned the winners.
Over the last few months, there has been a lot of talk about the NBA’s rating problem. And the NBA All-Star game is the perfect example of why ratings in the league are down. Players don’t play defense; they barely put in any effort, and rather than create any memorable highlights, they just run up and down the court making unprotected layups, dunks, and three-pointers.
Adam Silver has tried his best to explain the reasoning behind the decline in ratings. On the one hand, he believes that the ratings are indicative of the younger generation opting out of using traditional cable media and focusing more on streaming. He has also vowed to look into the NBA’s three-pointer problem.
There are signs that things are improving, as the league saw its best Christmas Day ratings in years this past December. And perhaps a change in the All-Star game format, coupled with the players competing at a high level can help restore some audience faith in the NBA.
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