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Reading: Former Employee Hacked The NBA’s Official Facebook Account And Posted Two Disturbing Messages
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Home > NBA News & Analysis > Former Employee Hacked The NBA’s Official Facebook Account And Posted Two Disturbing Messages

Former Employee Hacked The NBA’s Official Facebook Account And Posted Two Disturbing Messages

A former NBA employee got access to the league's Facebook page and used it to attack Adam Silver and get free advertisement.

Ishaan Bhattacharya
Aug 21, 2023
4 Min Read
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Credit: Fadeaway World

• A former NBA social media manager went rogue using their Facebook page

• The perpetrator, Dean Joannou, made two posts on the league’s Facebook

• In one post he attacked Adam Silver and the league’s work culture and in the other, he advertised his new business

Former NBA social media manager Dean Joannou made two posts on the league’s Facebook page without their knowledge. 

Many initially assumed the account was hacked, but Joannou made it clear he had access to the accounts even though he had resigned from the NBA. Whether he gained access through hacking is unknown.  

First, he posted this at 8:25 AM Eastern Time: “I left my position as a Digital and Social Content Publisher with the NBA to start my own business. My team at Epoch Digital Consulting provides you with full-service social media management and PR for small businesses, influencers, and charitable organizations for $100 per month or just 3% of the price of having a social media manager.” 

NBA Facebook

Then he posted another message 20 minutes later: “How do I log out of this? Haven’t worked here in weeks. Anyway, the NBA overextends its social media employees greatly to the detriment of their health and social lives for a salary of less than $50k annually after taxes. I worked 14-hour shifts without breaks at times. Shoutout Adam Silver. We don’t get health insurance until 90 days on the job! That’s silly, isn’t it? Glad I resigned, no need for a job to get in the way of your happiness. Donate to mental health causes” 

NBA Facebook Adam Silver

It’s clear that Dean wanted to expose the inner workings of the NBA’s social media team and how the employees are treated. While he will likely face serious consequences for his whistleblowing, he aired legitimate concerns about the social media team’s intense workload and lack of compensation. 

Namedropping Adam Silver is another bold move. While the Commissioner likely doesn’t manage the social media team on a day-to-day level, anything that reflects poorly on the league reflects poorly on him. 

The treatment likely took a mental toll on Dean, who’s pivoted from working for the league to helping charitable businesses grow. This post on the NBA’s Facebook also gets his business a lot of attention that he would not be able to create on his own.


The NBA Needs To Address This

Even if Dean’s actions may not be correct in terms of the digital seizure of an official league account, the points he raised remain salient. The league is growing multifold every year, and contracts for players are becoming richer than ever. 

League employees don’t need to make the millions that the league’s players do, but they should be fairly compensated for their hours of work based on their role. Restricting insurance and overworking their social media employees is not a good look for the league.

Instead of demonizing what Dean has done by going rogue on the league’s official account, maybe the NBA should introspect on how they treat their employees and what would drive them to take such drastic action to enforce change.

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TAGGED:Adam Silver
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ByIshaan Bhattacharya
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Ishaan Bhattacharya is a content manager for Fadeaway World from New Delhi, India. With his expertise in NBA content creation, Ishaan brings a wealth of experience to his role, contributing to the site's authority and reach within the basketball community. Over the last year, Ishaan has interviewed Ray Allen and Mark Tatum, while also covering the 2023 NBA Abu Dhabi Games which saw the Dallas Mavericks take on the Minnesota Timberwolves.Since joining Fadeaway World in March 2022, Ishaan Bhattacharya has become known for his unique perspective on the NBA. He consistently delivers this insight through his daily news coverage and detailed opinion pieces on the most significant topics in the league.Before his tenure at Fadeaway World, Ishaan worked in corporate communications, where he serviced prominent sports brands, including NBA India, Sports18, Amazon Prime Sports, and Royal Challengers Bangalore. This experience in strategic communications for leading sports entities has enhanced his ability to craft impactful narratives and connect with a global audience.A true MFFLer (Mavs Fan for Life, for the uninitiated), Ishaan is a massive fan of the Dallas Mavericks. When he is not upset about Jalen Brunson walking in free agency, you can see Ishaan as an avid gamer and content creator. His passion for basketball extends beyond the Mavericks, as evidenced by his thoughtfully curated NBA Mount Rushmore, featuring LeBron James, Michael Jordan, Kareem Abdul-Jabbar, and Bill Russell—each representing distinct eras and bringing their unique qualities to the game.Featured On: ESPN, Sports Illustrated, Bleacher Report, Yahoo Sports, NBA, Fox Sports, The Spun
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