After separating himself from his family company (Big Baller Brand), Lonzo Ball is starting his own empire, named “Born to Ball Inc.” LA Sports Radio revealed the details in a tweet…
Lonzo Ball is officially separating himself from Big Baller Brand and has started his own company called Born to Ball Inc. and has a new line called “ApolloZo”. pic.twitter.com/EGHIc1Goyj
— LA Sports Radio (@LASportsRadio) November 23, 2020
Lonzo obviously plans to release his own shoreline as part of the brand but, as pointed out by Nick Depaula, he might still ink a short-term shoe deal until things progress a little further.
Lonzo’s new “Born To Ball” company and “ApolloZo” word mark filing lists literally every potential branded item under Goods & Services *except* Footwear.
Doesn’t appear there’ll be an ApolloZo 1 anytime soon — we could see Lonzo Ball finally sign a traditional shoe deal. https://t.co/TasZ05Dv2I
— Nick DePaula (@NickDePaula) November 24, 2020
Lonzo, the eldest son of LaVar, was drafted second overall by the Los Angeles Lakers in 2017. He would spend the next two seasons in LA, making a name for himself as a two-way playmaker, up until his trade to the Pelicans.
This past season was a huge test for the young guard, and it was there he put on his best season yet — averaging 11.8 points, 7 assists, and 6.1 rebounds per game on 37% shooting from beyond the arc.
While he has yet to live up to the hype of being the second pick, he doesn’t seem to be wavering in confidence entering the upcoming campaign. Hopefully, he’s able to show the world just what he is able to do.
