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Reading: Michael Jordan Never Wanted To Be A Public Figure: “Once I’m Gone, You’ll Never See Me Again”
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Home > NBA News & Analysis > Michael Jordan Never Wanted To Be A Public Figure: “Once I’m Gone, You’ll Never See Me Again”

Michael Jordan Never Wanted To Be A Public Figure: “Once I’m Gone, You’ll Never See Me Again”

Michael Jordan had told writer Sam Smith that he never wanted to be a public figure and wanted to disappear after retirement.

Ishaan Bhattacharya
Mar 24, 2023
5 Min Read
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Credit: Fadeaway World

Michael Jordan is arguably the highest-profile basketball player to have ever lived. Jordan has enjoyed mythic status from fans and casuals alike for his incredible accomplishments on the basketball court.

Jordan never sought to be such a defining pop culture figure. He once told writer Sam Smith as a youngster that he didn’t want to use the public spotlight for his gain and wanted to be reserved and private instead of a public figure. Smith narrated this to Colin Cowherd.

“He never wanted to be a public figure. He used to talk way early and actually he would tell us, ‘once I’m gone, you’ll never see me again.’ He’s probably the most famous person in the world, maybe the most beloved. But he doesn’t take advantage of that and he never has. For whatever reason, at a young age, in his 20s, he talked about that. ‘This is something I’ll never do, something I’ll never be a part of, I’m not gonna sell myself as a commodity as a product.”

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Though Jordan lent his name to a company that made him a billionaire, he has ensured the company runs under an ethos that he fully subscribes to. Jordan rarely gives interviews and tries to enjoy life as privately as he can. The thing is, when you’re Michael Jordan, there is no such thing as privacy. Everyone hounds him whenever possible and tries to get him to open up. He has very few trusted media members that get the honor of sharing his words with the rest of the world. Otherwise, MJ stays under the radar.

His involvement in the NBA may reduce even further, given his recent talk to possibly sell a majority ownership stake in the Charlotte Hornets. If MJ becomes a minority owner, we may not even see him courtside as often as we have become used to. If it was in his power, we really might have never heard from him again after retirement. He just went on to become arguably the greatest player ever seen.


The Works By Sam Smith On Michael Jordan

Sam Smith had the inside track to everything that was related to Michael Jordan. Smith wrote one of the best books related to Jordan, the ‘Jordan Rules’, which was published in November 1991. The book chronicles Jordan’s first championship season, where he got past the Bad Boy Detroit Pistons that had invented the ‘Jordan Rules’ to beat MJ down. He persevered and still won, making Smith’s book extremely valuable, given MJ had finally won a ring. Smith claims 90% of publishers declined to take a chance on the book because MJ hadn’t won a ring until 1991. 

The book has a controversial past, with many Bulls players not liking how Smith depicted the team and Jordan in particular. Smith defended himself in an interview with the Chicago Tribune.

“This book is about basketball and what happens within a team and a league that draws the attention of millions. It’s an attempt to allow people to look behind those closed curtains of sport. And find what? Human beings with everyday emotions try to do their highly visible jobs as well as they can and confront the obstacles of their relationships and their very lucrative, very public profession. (h/t The Chicago Tribune)

Smith also wrote a book in 1995 titled ‘Second Coming: The Strange Odyssey of Michael Jordan – From Courtside to Home Plate and Back Again,’ discussing Jordan’s decision to leave the NBA and try making a career as a baseball pro.MJ would return to the NBA for the 1994-95 season, making this book another compelling look into the life of the greatest basketball player to have ever lived. 

In recent years, Smith has shared multiple insights from Jordan’s perspective. He revealed that MJ’s relationship with Scottie Pippen is not good. He also has repeatedly spoken about LeBron James being behind MJ when it comes to the GOAT conversation.

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ByIshaan Bhattacharya
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Ishaan Bhattacharya is a content manager for Fadeaway World from New Delhi, India. With his expertise in NBA content creation, Ishaan brings a wealth of experience to his role, contributing to the site's authority and reach within the basketball community. Over the last year, Ishaan has interviewed Ray Allen and Mark Tatum, while also covering the 2023 NBA Abu Dhabi Games which saw the Dallas Mavericks take on the Minnesota Timberwolves.Since joining Fadeaway World in March 2022, Ishaan Bhattacharya has become known for his unique perspective on the NBA. He consistently delivers this insight through his daily news coverage and detailed opinion pieces on the most significant topics in the league.Before his tenure at Fadeaway World, Ishaan worked in corporate communications, where he serviced prominent sports brands, including NBA India, Sports18, Amazon Prime Sports, and Royal Challengers Bangalore. This experience in strategic communications for leading sports entities has enhanced his ability to craft impactful narratives and connect with a global audience.A true MFFLer (Mavs Fan for Life, for the uninitiated), Ishaan is a massive fan of the Dallas Mavericks. When he is not upset about Jalen Brunson walking in free agency, you can see Ishaan as an avid gamer and content creator. His passion for basketball extends beyond the Mavericks, as evidenced by his thoughtfully curated NBA Mount Rushmore, featuring LeBron James, Michael Jordan, Kareem Abdul-Jabbar, and Bill Russell—each representing distinct eras and bringing their unique qualities to the game.Featured On: ESPN, Sports Illustrated, Bleacher Report, Yahoo Sports, NBA, Fox Sports, The Spun
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