Now that Giannis Antetokounmpo is an NBA champion, he could be in for a massive financial upgrade. The Greek Freak led the Bucks to their first championship in 50 years, since the days of Kareem Abdul-Jabbar. For his performances in the Finals, Giannis was named the Finals MVP. With these two accolades, Antetokounmpo is already one of the most accomplished NBA stars playing today. And clearly, he has a lot of time left in his career, being only 26 years old. But now that he has handled his business on the court, he can focus on business off the court. And from the looks of things, business is booming.
In a recent article by Justin Birnbaum of Forbes, there was a suggestion that Giannis can start earning some serious money in endorsements. As one of the biggest players in the league, Giannis is already signed to some lucrative endorsement deals, most notably with Nike, JBL, and Budweiser. And as things stand, he could be overtaking Steph Curry in earnings from endorsements. But it doesn't just end there.
Birnbaum spoke to Dr. Tim Derdenger, associate professor at Carnegie Mellon’s Tepper School of Business. Derdenger says that Giannis' championship win will open more doors for endorsement deals going forward. In fact, given Giannis' clout on the court, he is one of the most popular stars in the NBA. And the fact that he is an international star only makes him a more lucrative endorsement asset for companies. Marc Ganis, a sports consultant who spoke to Birnbaum, believes that if Giannis were to focus on expanding his endorsement portfolio, he could join LeBron James in the top-most echelon of NBA stars with endorsement deals.
"...'This is a person who can promote Louis Vuitton as well and effectively as Nike,' says sports consultant Marc Ganis. He adds that Antetokounmpo could be even bigger, doubling or even tripling his current endorsement mark 'if he chose to make that a priority".'
Giannis has proven to be one of the most powerful names in the NBA, when it comes to the marketing side of things. And companies will be looking to swoop up Giannis in order to help promote their products if it means them garnering more interest from his fanbase.