Michael Jordan was a pioneer in many aspects both on and off the court. The impact of this man on the game and pop culture was huge and unmatched, with Jordan doing a lot of stuff that no other athlete could at the time. We're seeing some players and celebrities doing things that were unthinkable until MJ became the great player he was and took the world by storm.
For instance, MJ had his own McDonald's meal way before other players and celebrities started collaborating with fast-food chains, like Travis Scott and J Balvin have done in recent times.
Before Scott and Balvin, Michael Jordan was actually the last player to collaborate with McDonald's, back in 1992. The meal included a Quarter Pounder with bacon and barbecue sauce with a side of fries and a drink, similar to Travis' meal this year.
It took a lot of time before somebody endorsed the quarter pounder as MJ did with his McJordan. MJ was always a leader and never a follower, even in his business outside the NBA court.