DJ Khaled was one of 23 fortunate individuals to get a special Air Jordan 1 High ’85 ‘Bred’ (black and red) package from Michael Jordan. Khaled was thrilled to receive it and shared an unboxing video on Instagram.
This was quite the promotional skit. Khaled received a locked wooden package and contacted Jordan to find out the password. He was then told that he should have known that it was 1985. That, of course, was the year when Nike released Air Jordan 1 to the public.
With 40 years now having passed, Jordan Brand is releasing the Air Jordan 1 High ’85 ‘Bred’ on February 14, 2025, and it is set to be the most accurate reissue of the original. Fewer than 10,000 pairs will be up for sale and they’ll be available in only 23 stores in the U.S. The men’s size will cost $250 while the toddler one will cost $75. It certainly won’t be easy to get hold of this sneaker.
Khaled can certainly count himself lucky to receive an even more exclusive package but it’s not a surprise that he got it. The two men appear to be good friends, with Jordan warmly embracing Khaled when they met at the 2022 Miami Grand Prix. Later that year, the music producer teamed up with the Jordan Brand to release the We The Best x Air Jordan 5 Collection.
Khaled certainly views his Jordans as quite a precious commodity too. Back in 2024, a video went viral of Khaled telling his security guards to carry him as he didn’t want to get his Jordans dirty. He was then literally carried to the stage so that the sneakers remained as clean as ever.
Talk about something being dear to the heart. As for who else has received these, rapper Fabolous is one of the other fortunate individuals.
CLOSER LOOK: Fabolous in the upcoming Air Jordan 1 High ‘85 “Bred” ⚫️🔴 https://t.co/6pBUPwhg22 pic.twitter.com/sSn6sitMIF
— Sole Retriever (@SoleRetriever) December 26, 2024
Jordan Brand has employed quite a marketing strategy for this sneaker. To go along with giving some pairs to the likes of Khaled and Fabolous, it re-released the famous banned Air Jordan 1 ad and then deactivated its social media accounts.
As if all that wasn’t enough, the latest promotional campaign involved the Chicago Bulls “banning” the Air Jordans on Jordan’s statue in the United Center.
This is all, of course, referring to when the NBA wanted to ban Jordan’s black-and-red shoes all the way back in 1984 as it violated the uniform policy. They fined him $5,000 every time he wore the shoe and Nike paid the fine for him.
What should be pointed out, though, is that there are some inaccuracies in this campaign. First of all, the sneaker that the NBA was looking to ban was the Nike Air Ship, the prototype for the Jordan 1. Secondly, the sneakers that have been “banned” on the statue are the Air Jordan 9. Being completely accurate won’t result in Jordan Brand having a good enough story, though, so this isn’t all too surprising.
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