NBA Fans React After Hennessy Becomes An Official Partner Of The NBA

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It’s official: Hennessy is now a partner of the NBA. In an article by Forbes, Chris Carson describes the newest spirit partner of the league and what it means for both parties.

Hennessy, the world’s best-selling Cognac, and the National Basketball Association announced today a multi-year partnership that makes Hennessy the official spirt of the NBA, Women’s National Basketball Association (WNBA), and USA Basketball.

Jack Daniel’s was the NBA’s previous spirit partner.

“The partnership between Hennessy and the NBA has united two global brands with long-standing shared values and a passion for pushing the limits of potential,” Giles Woodyer, Senior Vice President, Hennessy U.S. told Forbes. “We feel very fortunate to be partnering with an organization that offers so many diverse associations and opportunities to embrace the spirit of the game.”

According to Forbes, the NBA and Hennessy will tip off the partnership during All-Star Weekend, where Hennessy will serve as an associate partner of the Celebrity Game presented by Ruffles and as a presenting partner of the pre-game red carpet.

Needless to say, fans are going crazy over the news, drawing a connection between the brandy distiller and J.R. Smith, who is famously known as the “Henny God.”

https://twitter.com/BullyPulpitPod/status/1226876849210494978

https://twitter.com/AngryManTV/status/1226881131649359873

J.R. is not currently active in the league, but his legacy is clearly living on as Henny King.

But seriously, it seems fans all around the world are having fun with the league’s newest partnership.

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Nico Martinez is a veteran staff writer for Fadeaway World from Brooklyn, New York. He joined Fadeaway World in 2016 and is currently residing in Columbia, South Carolina. Nico holds a degree in Sports Management from Columbia International University where he built a strong foundation in the inner workings of sports media and management. Nico's contributions have significantly enhanced the credibility and depth of Fadeaway World's content, earning him recognition across the sports journalism community. His work has been discussed in prestigious publications like Sports Illustrated. A dedicated follower of LeBron James, Nico often leads coverage on news related to the basketball star. With nearly a decade of experience in sports journalism, Nico consistently provides comprehensive and timely basketball news, engaging a wide audience of basketball enthusiasts.Nico's most desired player to interview, past or present, is Kevin Durant. He is particularly keen on asking Durant if he has any regrets about his career, especially concerning his departure from the Oklahoma City Thunder, and why he engages so much with fans on social media. 
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