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Reading: Stephen Curry’s Company, SC30inc, Has Reportedly Filed A Trademark For The Phrase “Night Night”
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Home > NBA News & Analysis > Stephen Curry’s Company, SC30inc, Has Reportedly Filed A Trademark For The Phrase “Night Night”

Stephen Curry’s Company, SC30inc, Has Reportedly Filed A Trademark For The Phrase “Night Night”

Nico Martinez
Aug 19, 2022
2 Min Read
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Credit: Kyle Terada-USA TODAY Sports

As one of the world’s most famous athletes, it is to be expected that one of his signature celebrations would go viral.

Over the past year, Curry’s infamous”night night” taunt caught the attention of fans and athletes around the world, who went on to incorporate it into their own celebration mix tape.

The move exploded in no time, and eventually, even Curry himself caught wind of how big the trend became.

“It’s the best because some are taking it to new extremes that I didn’t even, I would never feel comfortable doing in the league,” said Steph. “Alex Morgan was probably my favorite because she had the trophy with her. and hit the night-night. Every time I see it, it makes me crack a smile. It makes me go back to our playoff run and just how powerful sports are as a collective community. Everybody is inspired by what everybody else is doing.” 

Now, according to Nick DePaula, Curry’s company is taking things a step further by filing an official trademark for the term with hopes of adding it to apparel, footwear, and other products produced by the company.

10 days after the NBA Finals, @SC30inc filed trademark paperwork for the phrase “Night Night” — to be used, as expected, in footwear & apparel. The filing also could extend to as many as 35 product categories, like bedding, glassware, boxing equipment & alcoholic beverages.

10 days after the NBA Finals, @SC30inc filed trademark paperwork for the phrase “Night Night” — to be used, as expected, in footwear & apparel.

The filing also could extend to as many as 35 product categories, like bedding, glassware, boxing equipment & alcoholic beverages. https://t.co/RPMnuznTUb

— Nick DePaula (@NickDePaula) August 18, 2022

Curry is already, obviously, a multi-millionaire, but it doesn’t mean he’s willing to miss out on the chance to make some serious gains.

With this phrase and celebration tied to Curry specifically, he will sell a lot of merch using the new trademark. It really makes you wonder what other cool trends he might start up in the future. 

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TAGGED:Golden State Warriors ArchiveStephen Curry
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ByNico Martinez
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Nico Martinez is a veteran staff writer for Fadeaway World from Brooklyn, New York. He joined Fadeaway World in 2016 and is currently residing in Columbia, South Carolina. Nico holds a degree in Sports Management from Columbia International University where he built a strong foundation in the inner workings of sports media and management. Nico's contributions have significantly enhanced the credibility and depth of Fadeaway World's content, earning him recognition across the sports journalism community. His work has been discussed in prestigious publications like Sports Illustrated. A dedicated follower of LeBron James, Nico often leads coverage on news related to the basketball star. With nearly a decade of experience in sports journalism, Nico consistently provides comprehensive and timely basketball news, engaging a wide audience of basketball enthusiasts.Nico's most desired player to interview, past or present, is Kevin Durant. He is particularly keen on asking Durant if he has any regrets about his career, especially concerning his departure from the Oklahoma City Thunder, and why he engages so much with fans on social media. 
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