Luka Doncic’s first matchup against the Dallas Mavericks since his blockbuster trade to the Los Angeles Lakers was already a must-watch event, but Jordan Brand just added more fuel to the fire with a commercial that takes a not-so-subtle shot at his former team.
Ahead of the highly anticipated Lakers-Mavericks showdown, Jordan Brand dropped a commercial featuring a Texas license plate with the number 77—Doncic’s jersey number—being removed and replaced with a California plate also featuring 77. The tagline?
“All my exes live in Texas.”
"All my exes live in Texas."
The Jordan Brand dropped this new Luka Doncic commercial ahead of Lakers-Mavs tonight 😳
(via @Jumpman23)pic.twitter.com/eWJGHwRSfF
— ClutchPoints (@ClutchPoints) February 26, 2025
The car was actually parked outside the Crypto.com Arena, wrapped in Los Angeles Lakers colors, with a California license plate featuring the number 77. The striking combination of purple and gold stood out making for an eye-catching sight that surely turned heads.
Looks nice 🔥🔥 pic.twitter.com/4XdCJ21G28
— Luka Updates (@LukaUpdates) February 26, 2025
The timing of this ad could not have been more pointed. Doncic, who spent nearly seven years in Dallas as the face of the franchise, is set to face his former team for the first time since the shocking trade that sent him to Los Angeles just a few weeks ago. Reports have suggested that Doncic is highly motivated for this game, especially after feeling disrespected by how his exit was handled.
Sources close to Doncic have indicated that he was unhappy with the way the Mavericks front office portrayed him after the trade, particularly the narrative surrounding his conditioning and work ethic.
While it’s no secret that Doncic has had to manage his fitness level over the years, the Mavericks leaking details about his conditioning struggles seemed to rub him the wrong way.
The Jordan Brand ad further intensifies the emotional stakes surrounding this game. It’s a clear statement that Doncic has moved on from Dallas and embraced his new home in Los Angeles. The message also implies that Doncic sees the Lakers as a better fit for him than his former franchise—a sentiment that has only grown stronger as he builds chemistry with LeBron James and his new teammates.
Since arriving in L.A., Doncic has steadily found his groove. In his most recent outing, he put up 32 points, 10 rebounds, and seven assists against the Denver Nuggets in what was arguably his best performance in a Lakers uniform so far. With his confidence growing, the Lakers believe Doncic is set to reach another level, and there’s no better opportunity to showcase that than against the team that traded him.
For the Mavericks, this game is about proving that they made the right decision by moving on from Doncic. While they have remained competitive with their new roster, watching their former superstar thrive in Los Angeles while calling them out through his brand’s marketing campaign has to sting.
The stakes are high for both sides, but there’s no doubt that all eyes will be on Doncic to see if he can back up the hype and make a statement against the team that let him go.
Tonight’s matchup isn’t just another regular-season game—it’s personal. And thanks to Jordan Brand’s bold move, the drama just got even more intense.
Thank you for being a valued reader of Fadeaway World. If you liked this article, please consider following us on Google News. We really appreciate your support.
