Bronny James isn’t even out of High School yet and he’s doing some big things.
Back in February, his first NIL (name, imagine & likeness) contract was revealed with PSD underwear, who welcomed him to the group with a post on Instagram.
On Saturday, another milestone was announced for James Jr. — this time about his signature PSD collection hitting the market for the first time.
With the items going live, Bronny was featured in a new picture celebrating the achievement.
The details of Bronny’s earnings with PSD have not been revealed, but it is still a pretty impressive feat for a 17-year-old high schooler.
LeBron, who has been singing his son’s praises, made sure to show his pride and enthusiasm for Bronny by putting the news on his Instagram story.
Bronny has yet to play a game in the NBA, but his path to stardom is being shaped almost every single day.
As the first-born son of one of the greatest basketball players ever, Bronny has the genes and a lifetime of training to help him succeed at the highest level. Already, he has shown flashes of his potential at Sierra Canyon High and is projected to be a second-round pick after graduation.
While there are no guarantees that Bronny makes it to the league, it is well known that LeBron James will do anything to play with his son.
His son, Bronny, is a junior on the Sierra Canyon H.S. team and a 5-star recruit ranked 49th in his class by ESPN. It makes sense on many levels to assume that LeBron will spend the remainder of this season and all of next season with the Lakers so that he can be close to his son all the way through high school.
“LeBron likes L.A., he likes raising his family in L.A., and his post-career businesses are in L.A.,” ESPN journalist Brian Windhorst told me. “But he’s made it very clear that he wants to play with his son. If that situation is available outside L.A., he’ll pursue it.”
All of this has helped Bronny to become a world-famous athlete before his 18th birthday. Already, he has his own underwear collection, made the Sports Illustrated cover, and is facing a ton of expectations by excited fans and basketball experts.
It will not be easy to handle all the pressure and fame, but he’s got a good model to follow: a devoted dad who is supporting him every step of the way.
