In the midst of closing out a great season for the Lakers, LeBron James is facing yet another battle — this time, in the courts.
In a report by TMZ, the company “Game Plan” is suing LeBron James for a copyright violation of the phrase “I Am More Than An Athlete.”
A youth org. claims LeBron James straight-up jacked their “More Than An Athlete” slogan for his Uninterrupted brand … and now they want more than $33 MIL to make things right!
Game Plan — a Maryland based nonprofit, which guides young athletes to achieve professional success in an out of sports — claims they’ve been using the slogan “I Am More Than an Athlete” since 2016 and they obtained the trademark in 2018.
Game Plan is suing LeBron James for $33 million in a copyright violation, claiming they've been using the slogan “I Am More Than An Athlete” since 2016 and they obtained the trademark in 2018, per TMZ
— NBACentral (@TheDunkCentral) February 20, 2020
The brand is alledging that Bron stole the slogan after seeing “Game Plan” staffers wear t-shirts at a Cavs vs Wizards game in 2017. They claim Bron loved the phrase so much, he picked it up in 2018 as a response to the Laura Ingraham “Shut Up and Dribble” incident.
They’re also suing Nike, Disney, and Take-Two Interactive Software Inc.
With no response by the defendants, we don’t yet know how, exactly, they will handle this case. Obviously, the “More Than An Athlete” campaign has been an incredible success for James and his partners. But, as we’re seeing now, they might have seriously messed up on this one.
