Chick-fil-A is a well-known brand of fast food in America, with many people viewing their chicken as some of the best among fast-food chains. There is no doubt that many enjoy the chain's products.
Among the people who love Chick-fil-A's chicken is recent NBA champion and Finals MVP, Giannis Antetokounmpo. In a recent viral Instagram live, Giannis Antetokounmpo filmed himself casually ordering a 50 piece of chicken nuggets after his legendary 50 point Game 6 performance.
Many fans tuned into Giannis Antetokounmpo's video, and it is clear that Chick-fil-A gained a lot of exposure from Antetokounmpo's Instagram live. The MVP Index has detailed the impact of Antetokounmpo's video across various social media such as Instagram, Facebook, and Twitter. The video generated 36.3 million impressions and helped Chick-fil-A gain $294.8K in brand value.
Giannis Antetokounmpo saw the Tweet featuring his video's impact and jokingly asked for "Chick-fil-A for life" after seeing how much value his video generated for the company.
If Giannis Antetokounmpo were to become an ambassador for Chick-fil-A as a result of this video, it could certainly do wonders for the restaurant franchise. We have seen restaurants partner with NBA players before. Subway notably ran a promotion featuring Jayson Tatum and Draymond Green roasting each other in a commercial about their subs. While Giannis Antetokounmpo was likely joking, it is clear that he would be a great partner for Chick-fil-A.
There is no question that Giannis Antetokounmpo had cause to celebrate his Game 6 performance with some good food, and he was clearly amped up to place his order. While the Chick-fil-A Twitter account hasn't issued a response to Giannis Antetokounmpo yet, it is clear that there is a lot of enthusiasm from Antetokounmpo about the restaurant franchise. Having a two-time MVP like Giannis Antetokounmpo as a supporter of your brand means you're doing something right, and Chick-fil-A's food will continue to be enjoyed by many.