Luka Doncic and Bam Adebayo were recently spotted enjoying themselves at an exclusive Jordan Brand dinner and afterparty in Athens, Greece, a lavish gathering hosted by none other than basketball legend Michael Jordan himself.
👀🇬🇷 Michael Jordan hosted an exclusive Jordan Brand dinner in Athens, Greece, with many celebrities invited, including Luka Dončić and Rui Hachimura.
( 📸 Via Greek Boys ) pic.twitter.com/3CtGKKrVgC
— Eurohoops (@Eurohoopsnet) July 13, 2025
The event brought together some of Jordan Brand’s most prominent athletes and ambassadors, blending celebrity style, brand synergy, and a celebratory vibe that underscored the growing global reach of the Jordan empire.
Luka being the main star at the Michael Jordan party in Greece? 👀 pic.twitter.com/QITkNByNyD
— SLO HOOPS FAN 🇸🇮 (@SloHoopsFan) July 13, 2025
The biggest star of the night? None other than Luka Doncic, who has become not only a face of the modern NBA but also one of Jordan Brand’s marquee names. Doncic was the centerpiece of the evening, standing shoulder to shoulder with fellow athletes and entertainers such as Bam Adebayo, Rui Hachimura, Quentin Richardson, NFL star Cam Jordan, model Jessica Sims, and Hall of Famer Carmelo Anthony.
During the event, teams were formed for a creative design challenge, one of the night’s main attractions. Doncic, Bam, Q-Rich, Jessica Sims, and Cam Jordan made up one of the standout squads.
The group not only impressed the judges but also ended up winning the challenge, taking home a trophy and a luxury bottle of Cincoro Tequila. The tequila, a premium brand co-founded by Jordan himself, was handed to Doncic personally by Quentin Richardson, who affectionately dubbed the Lakers superstar the “MVP” of the team.
The festivities didn’t end with the design competition. Luka, Bam, and Richardson were all seen together later that night, letting loose and enjoying the Athens nightlife. In a now-viral snap shared by Q-Rich, the trio is captured laughing, dancing, and celebrating with unmistakable chemistry.
Another image from the night showed Bam Adebayo and Richardson posing with Michael Jordan himself a snapshot that speaks volumes about the level of exclusivity and respect involved in the gathering.
For Bam Adebayo, the moment was more than just a party; it was a continuation of his longstanding relationship with Jordan Brand. Since signing a multi-year deal with the brand in 2019, Adebayo has represented Jordan with consistency and class.
Though known for his grit and defense on the hardwood, Bam’s off-court presence, particularly in fashion and marketing, has made him one of the brand’s most versatile ambassadors.
As for Luka Doncic, his role at the event cemented just how valuable he has become to the Jordan empire. In 2023, Doncic extended his deal with the brand through 2029, and he remains the first European-born and raised player to sign a signature shoe deal with Jordan.
According to Forbes, Luka’s endorsement earnings are currently estimated at $15 million annually, with projections suggesting that number could explode to $60–80 million in the coming years due to his rising global appeal, MVP-level performances, and widespread marketability.
The Greece gathering was a reflection of more than just camaraderie or brand loyalty; it was a showcase of who the future belongs to. And at the center of it, as always, was Luka Doncic: a superstar on and off the court, sharing a bottle of tequila and a moment of celebration with the greatest player of all time.
