Stephen Curry is one of the most iconic players in the game today, and there’s no doubt that he is an elite player that changed the entire game of basketball with his 3PT shooting. It is clear that modern basketball was heavily influenced by the point guard, and Curry proved to the world that smaller guards are able to win at the highest level.
The 3PT revolution brought on by Stephen Curry’s ascendance has influenced teams to adapt their offenses to be more efficient and spaced out. Once, Reggie Miller compared Stephen Curry to other pioneers like Shaquille O’Neal and Michael Jordan, who forced the NBA to change the way it’s played.
“He’s a lot like Wilt and Shaq and Jordan, Iverson. They changed things. They changed how the game is perceived and played.”
The Golden State Warriors won the 2022 NBA championship, and it is clear that Stephen Curry is going nowhere in the near future. He is still one of the most popular players in the game today, and that won’t be changing anytime soon.
Stephen Curry Will Reportedly Get A $1 Billion Lifetime Deal From Under Armour
Due to his popularity, Stephen Curry has obviously sold a lot of merchandise and sneakers worldwide. He is currently signed with Under Armour, with his deal expiring at the end of 2024.
It seems as though Under Armour is willing to pay up to retain Stephen Curry as a member of their company. It was recently reported by Matt Sullivan of Rolling Stone that Stephen Curry has “nearly locked” a lifetime deal with the company, with it potentially being worth “more than $1 billion”.
He’s nearly locked a lifetime contract with Under Armour worth potentially more than $1 billion.
There is no doubt that this is a well-deserved contract for Stephen Curry. He has made Under Armour into a household name in the sports gear business during his time signed with the company, and there’s no doubt that they benefitted heavily from his popularity.
This is a smart decision from the company as well. It is quite likely that Stephen Curry’s popularity won’t fade even when he retires. He is a top-10 player of all time and a pioneer of the game, and it’s clear that Curry’s influence stretches far and wide among younger basketball players. Hopefully, we see an official announcement about the deal soon, and it’ll be interesting to see what the company has planned in terms of Stephen Curry-themed gear.
